Lucid Group on Wednesday announced the opening of its first Studio in the Middle East, located in Riyadh, Saudi Arabia.
The luxury retail space will invite customers to experience the brand and its products in the Al Nakheel District.
With a direct-to-consumer model, every Lucid Studio offers a digitally-oriented premium experience tailored to each customer’s preferences, whether they visit in person, make enquiries entirely online, or combine the two, the company said in a media release.
“The launch of our first Studio in the Middle East marks yet another step towards Lucid’s mission to inspire the adoption of sustainable energy on a global scale. Saudi Arabia recognises the seismic transition toward automobile electrification and it looks to the future to secure a better world for generations to come with Saudi Vision 2030,” Peter Rawlinson, Lucid’s CEO and CTO, said.
Lucid’s Riyadh Studio will allow customers to fully experience the brand and gain information about its products in a location that underscores the company’s unique design aesthetic. Exploring a Lucid Studio, visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home, the state of California, the release said.
Faisal Sultan, Vice President and Managing Director of Lucid Middle East, said “Our in-depth knowledge of the region and our strategic partnerships enable us to deliver products catered to our customer base in the Middle East, and we’re delighted to be able to meet their growing demands for electric cars in our journey to combat climate change.”
Earlier this year, Lucid announced plans for a full production factory at King Abdullah Economic City (KAEC) in Saudi Arabia.
The company plans to establish operations at KAEC for re-assembly of Lucid Air vehicles that are pre-manufactured at the company’s US AMP-1 Manufacturing Facility in Casa Grande, Arizona, and, over time, for production of complete vehicles. At its peak, the company expects to manufacture up to 155,000 vehicles per year at the KAEC facility, the release added.
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