- Ford Credit ranks No. 1 among mass market brands in 2022 Consumer Financing Satisfaction Study
- Ford Credit top-ranked in factors of application and approval, customer orientation, and billing and payments
- Ford Credit improvements over the past year focused on moments that matter for customers and making experiences faster and smoother
DEARBORN, Mich., Nov. 14, 2022 – Ford Credit has earned the highest ranking in the J.D. Power 2022 U.S. Consumer Financing Satisfaction Study. This was the company’s sixth* top ranking in the mass market segment since 2015.
“As we evolve to become a reason people choose and stay with Ford, the customer is at the center of every plan and action,” said Sylvia Veitia, Ford Credit executive vice president of Operations. “We concentrated a lot over the past year on improving the customer experience, including more relevant communications and service to treat customers like family.”
Ford Credit led in overall satisfaction in the 2022 study, with a score of 877 on J.D. Power’s 1,000-point scale. The score improved 10 points from 2021 and was 28 points above the segment average. Ford Credit also ranked atop the field in application and approval, customer orientation, and billing and payments.
“I am proud of our team’s improved scores and leadership in attributes involving key customer touch points. We never stop working to be better,” Veitia said.
Ford Credit focused on moments that matter for customers over the past year. The company worked to make customer interactions simpler and faster with new channels such as chatbots, new self-service options customers can choose, and electronic transmission for more customer documents.
Ford Credit continues investing heavily in strengthening technologies and processes to benefit the customer. The company has brought on employees from technology leaders to help it deliver more impactful results faster.
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*Mass Market segment top rankings in 2015, 2016, 2017, 2019, 2021, 2022.