Buick to Introduce Its First Ultium-Based Electric Vehicle in China
2022-11-23
SHANGHAI – Buick announced today that it will introduce its first electric vehicle in China developed on GM’s revolutionary Ultium platform later this year. Deliveries of the five-seat SUV will begin in the first half of 2023. It will be followed by a second Ultium-empowered EV, also next year.
“With the highly flexible Ultium platform at their core, the new models will play a strategic role for Buick in China’s highly competitive EV market,” said Cesar Toledo, general director of Buick Sales and Marketing at SAIC-GM. “They will start a new chapter in the brand’s accelerated transformation toward electrification and intelligent mobility, reinforcing our commitment to bringing in the latest technologies to meet our customers’ evolving needs.”
Capitalizing on GM’s global EV expertise and local capability, the all-new Buick EV SUV will raise the bar for a safer, more intelligent and more premium EV mobility experience.
It will be equipped with an advanced battery cell tailored for China and apply GM’s nearly wireless battery management system, supporting optimal performance. At the same time, it will meet GM’s stringent standards for safety, reliability and durability, maximizing peace of mind.
Buick’s Ultium-based EVs will also feature a suite of other leading global technologies, including the enhanced Super Cruise driver assist technology as well as the new-generation Virtual Cockpit System jointly developed by GM and PATAC, GM’s automotive engineering and design joint venture in Shanghai.
Buick’s new EV models will be accompanied by the introduction of innovative sales and marketing services. By the end of 2023, up to 58 Buick EV City Showrooms will open across the country and more than 600 Buick NEV Zones will open across Buick’s dealership network.
Additionally, Buick is establishing dedicated Buick charging facilities and partnering with mainstream third-party charging operators to make available over 400,000 charging poles across the country by the end of 2023.
Buick is a pioneering global brand that has been driving EV adoption among mainstream vehicle buyers in China through the introduction of a family of new energy vehicles under the VELITE nameplate over the past five years. The Buick VELITE family offers a broad range of body styles and technology solutions.
More information about the Buick Ultium-based EV SUV will be shared at a later time this year.
Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998. More information about Buick vehicles in China, its largest market, is available at www.Buick.com.cn.
###