SHANGHAI — Chinese electric vehicle giant BYD will launch its new luxury brand Yangwang in the January-March quarter of next year, looking to expand beyond its base of mass-market vehicles.
At a media event in Shanghai on Thursday, the automaker said the first model released under the new brand will be an off-road SUV, priced at 800,000 to 1.5 million yuan ($115,000-$216,000).