CES 2023
Joint venture with Honda offers Level 3 self-driving, full in-car entertainment
Sony Honda Mobility CEO Yasuhide Mizuno at the Afeela reveal: “We want to think outside of the box to revisit the underlying philosophy of vehicle design.” (Photo by Natsumi Kawasaki)
LAS VEGAS/TOKYO — Sony Group’s first-ever car will go heavy on cutting-edge tech, with self-driving capabilities powered by chips from Qualcomm and video game maker Epic Games tapped to collaborate on in-vehicle entertainment.
The Japanese entertainment giant unveiled the latest prototype of its electric vehicle and its brand name — Afeela — at a media event ahead of the CES 2023 consumer tech show in Las Vegas on Wednesday.