New Delhi: Eccentric Engine, a digital auto retail experience platform company, launched its new Virtual Retail Cloud for dealers at the NADA 2023 show in Dallas, Texas. The show marks the debut of this new indigenous product in North America after its recent deployment in Japan, Indonesia, South Africa and Oman.
Eccentric Engine is leading the way of transforming 2D to 3D digital vehicle retail globally with this new Virtual Retail Cloud for dealers in North America. It aims to help dealers with a scalable solution that will ‘Show Better, Sell Faster’, the company said in a media release.
A McKinsey Automotive report estimates that more than 25% of the current USD 3 trillion new cars market is set to go virtual by 2025 globally.
The company, registered as Eccentric Inc. in the US and known as Eccentric Engine in India, plans for deep investments in industry agnostic virtual tools, which are being deployed first for automotive retail in the US from this month. The first showcase of its new metaverse tech is being demonstrated at the North American Dealer Association (NADA) conference that attracts top dealers and auto OEMs, from January 26 to 29, in Dallas. Eccentric Engine signed up two marquee car dealer groups in San Francisco Bay Area – Steven Creek VW, and Dublin Cadillac, at the show
The new indigenous platform of Eccentric Engine went borderless on Dec 7, 2022 with ‘The Citroenzing 3’ launch in Indonesia for the Stellantis NV and their local dealer partner PT Indomobil Wahana, a subsidiary of Indomobil Group. OEMs or dealers in Japan, Indonesia, South Africa and Oman are deploying the virtual retailing ecosystem with select dealers and OEM partners, the release said.
Varun Shah, co-founder and CEO, Eccentric Engine, said, “We are excited about the new growth path of Eccentric Engine that is transforming the company to a global player. We look forward to extending the best of virtual retailing to our OEM and dealer partners across the world. By virtue of Virtual Retail Cloud, we welcome new car dealers across North America to adopt a scalable and cutting-edge retail experience”
The US market is experiencing a sea of concepts in automotive retail and metaverse, of which, several concepts were featured at the 2023 CES in Las Vegas, NV, USA earlier in the month. At the 2023 NADA Show, Eccentric Inc. demonstrated ready to use solutions on how virtual retailing, which encompasses 3D & AR-VR, can actually be deployed at scale for North American dealerships.
It was evident that the dealers had a broken experience and are yearning to provide their buyers one-stop solution to their prospects to enable a faster and intelligent purchase decision. Unlike other technology companies, Eccentric Engine honed the expertise to deploy and measure at scale.
The 3D platform will allow dealerships to design unique virtual retail interfaces to help buyers explore cars in an immersive experience and make an informed decision.
Dealerships in India are exploring a suite of virtual retail immersive technologies rolled out by Eccentric Engine, the release said.
Aryaman Thakker, Director, Group Landmark, said, “Eccentric Engine has transformed the vehicle showcase at our dealership. The tool is great for feature showcases as well as accessories sales.”
Eccentric Engine reveals that its new virtual retailing cloud is an ecosystem and will need every ounce of intelligence, hard work and creativity. Eccentric Engine plans to leverage millions of interactions it registers on its platform to obtain unique customer insights and build several use cases.
Here is a sneak peek into its international roadmap with the Virtual Retail Cloud services: Put together the right standards that will help dealers/OEMs develop and maintain experiences such as Loading Time, Device Performance and Latency know-how; Develop and build an exclusive 3D warehouse for quick deployment, reducing OEM dependency; Equip OEMs and dealerships with capabilities to create virtual experiences.
An example of this is a no-code platform for any website partner to develop journeys in virtual retailing; Robust back-end analytics through Eccentric Inc.’s comprehensive engine that will offer deep insights on buyer preferences; and actively syndicate learnings from deployments across dealerships & OEMs around the world.
A new US dealer customer Jessie Dosanjh, President, California Automotive Retailing Group, owner of Dublin Cadillac, said, “We pride ourselves in being a progressive & trusted group. Cadillac is a luxury brand and we are excited to bring to our customers, premium digital shopping experiences through our new partner Eccentric Inc. Thanks to their capabilities, our buyers will be more confident about their purchase. We look forward to having virtual retailing capabilities on our website and within our store premises.”
“By 2025 more than 100 million interactions will be powered by the Eccentric Engine. The Virtual Retailing cloud ecosystem will be a game changer to empower buyers across the world,” Shah said.
Also Read:
The transaction is expected to be completed within a time period of 3-4 months from the date of signing, which is subject to the satisfactory completion of all conditions precedent.