Tata Motors, which has received a strong market response to its Tiago EV, has commenced deliveries of the all-electric hatchback.
The Tiago EV was launched on September 28, with introductory pricing that ranges from Rs 849,000 through to Rs 11.79 lakh. These prices for the Tiago EV, currently the most affordable electric car in India, were applicable for the first 10,000 customers, of which 2,000 are reserved for existing Tata Nexon EV and Tata Tigor EV customers. Having received over 10,000 bookings on the first day itself, Tata Motors extended the special introductory pricing to an additional 10,000 customers.
Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility said, “The launch of the Tiago.ev was aimed at accelerating the adoption of EVs by democratising the Indian EV market and we are happy to announce that we are on the right path with this product, with cars retailed across 133 cities on the back of a robust sales network. The sheer trust in this brand has led to the success we are celebrating today. With a 38.6% growth YoY in EVs (as of January 2023), we remain committed to our vision of providing customers with the best, helping make EVs accessible to all.”
The Tiago EV gets two battery packs – 19.2kWh and 24kWh – with 250km and 315km MIDC range, respectively, and it is powered by Tata’s Ziptron high-voltage architecture. With the smaller battery pack, the electric motor in the Tiago EV produces 61hp and 110Nm, and with the larger pack, it makes 74hp and 114Nm.
The Tiago EV is capable of fast charging, and both battery packs can be topped from 10 to 80 percent in 57 minutes using a 50kW fast charger. The higher trims of the Tiago EV get equipment like rain-sensing wipers, automatic headlamps, TPMS and leatherette upholstery.
Test drives for the Tiago EV, whose deliveries are to begin in January 2023, are to begin in December 2022. Currently, it does not have any rivals. MG’s compact EV for India could be its first, in terms of pricing, when it is rolled out in the second quarter of CY2023.
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