Nearly 30 years ago, in the middle of the 1990s, Sir Jackie Stewart convinced Ford to bankroll the creation of a new Formula 1 team.
Stewart Grand Prix, based out of an industrial estate in Milton Keynes, existed for all of three seasons and scored a single race victory (Johnny Herbert, the Nürburgring, 1999) before Sir Jackie sold the team back to Ford. Yes, the one it had paid to build in the first place. Canny work.
The team then morphed into Jaguar Racing – ‘The Cat is Back’ was the hype – whereupon Ford management set the standout example to every car manufacturer exec that has considered entering F1 since how not to tackle F1. Between 2000 and 2004 Jaguar Racing proved an abject embarrassment to the great name and its proud traditions. The best decision Ford ever made in those years came when it chose to sell the team on to Dietrich Mateschitz, an ambitious Austrian entrepreneur with a vision based around his caffeine-fuelled, sugary energy drink.
Read more: Ford to partner with Red Bull for 2026 F1 entry
Five years later, Red Bull Racing won the first of four consecutive world championships with Sebastian Vettel, from the same Milton Keynes base and with many of the same workforce who’d worn Stewart’s tartan.
Now Ford has announced it is taking the plunge back into F1 – as partner to the very same team it paid to create all those years ago. You couldn’t make it up.
A qualified commitment
The deal, which will properly kick in for the 2026 season and will last until at least 2030, represents the ultimate expression of the so-called ‘Netflix effect’. The streamed Drive to Survive documentary TV series has been credited as the primary source of F1’s boom in popularity in the US – a country that remained immune to grand prix racing’s European-flavoured charm for decades. Three US grand prix per season, one in Miami and from 2023 another in Las Vegas… and now Ford has taken the bait, too.
Vindication is complete for Liberty Media, the US media giant that deposed long-time ringmaster Bernie Ecclestone in 2017. Ford back in F1 is as big as it gets, and has to be considered a major coup.
But what does it really mean? After all, it could and should have been Red Bull-Porsche from 2026 – until at the 11th hour team principal Christian Horner nixed the deal that would likely have spelled the beginning of the end of his tenure in Milton Keynes. Porsche was never going to accept a role as a largely silent partner, and Horner knew it. In contrast, Ford might well prove more… malleable. After all, there will be no appetite in Dearborn to risk a repeat of the Jaguar years, hence a deal that means Ford is in – but not up to its neck.
Red Bull has already invested and created its own Powertrain division on its Milton Keynes campus. It’s not reliant on Ford to build it a new F1 engine. “Starting from 2023, Ford and Red Bull Powertrains will work to develop the power unit that will be part of the new technical regulations, including a 350kW electric motor and a new combustion engine able to accept fully sustainable fuels, ready for the 2026 season,” reads the carefully worded statement.