Esports market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation – Technavio

NEW YORK, Feb. 10, 2023 /PRNewswire/ — According to Technavio, the global esports market size is estimated to grow by USD 3515.1 million from 2022 to 2027. The market is estimated to grow at a CAGR of 21.81% during the forecast period. The report includes historic market data from 2017 to 2021. In 2017, the esports market was valued at USD 927.95 million. APAC will account for 43% of the market’s growth during the forecast period. 

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Esports market – Five Forces

The esports market is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter’s five models helps to strategize the business, for entire details – buy the report!

Esports market – Customer landscape 

The report includes the market’s adoption lifecycle, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Esports market – Segmentation assessment

Segment overview

Technavio has segmented the market based on revenue stream (sponsorships, media rights, advertising, publisher fees, and merchandise and ticket sales), genre (MOBA, FPS, RTS, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). 

• The sponsorships segment will grow at the highest rate during the forecast period. The growing participation of non-endemic and endemic sponsor brands in e-sports is driving the growth of the sponsorship segment. 
• With half of the global e-sports audience being males aged under 35 years, many companies are focusing their efforts on targeting them through e-sports sponsorships. This allows them to reach a larger audience who will be interested in their products or services.
• Dreamhack, Intel Extreme Masters, League of Legends World Championship, League of Legends Pro League, and ESL Pro League are some of the popular e-sports tournaments in terms of sponsorships.
• Energy drink companies like Red Bull and Monster Energy are top endemic sponsor brands, while non-endemic brands like Coca-Cola, Mercedes Benz, Adidas, Mcdonald’s, and Shanghai Pudong Development Bank are increasingly participating in e-sports sponsorships. This trend is expected to drive the growth of the sponsorships segment in the global e-sports market during the forecast period.

Geography overview

By geography, the global esports market is segmented into APAC, Europe, North America, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global esports market.

• APAC will account for 43% of the market’s growth during the forecast period. APAC is a promising market for the e-sports industry, attracting investment from western countries due to the ease of entry compared to other markets. The region is expected to grow steadily during the forecast period, with China, Japan, and South Korea being major contributors to its growth. The presence of a large number of e-sports spectators, sponsors, and brands in the region makes APAC a highly attractive market for the gaming industry.

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Esports market – Market dynamics

Key factor driving market growth

• Branding through e-sports is a driving factor for the global e-sports market growth.
• Companies from different sectors offer sponsorship for e-sports events to promote their products or brands. This provides new revenue opportunities for e-sports events and drives growth in the market.
• Major companies like HTC Corp, Twitch, Intel, Adidas, Vodafone, Coca-Cola, and Mercedes-Benz are sponsoring e-sports events. Recent examples of corporate sponsorships include the multi-year partnership between Over Active Media and Red Bull Gaming Studio.
• Furthermore, factors like the rising number of esports events and new platform launches by regional and international players contribute to the growth of the global e-sports market during the forecast period.

Leading trends influencing the market 

• An increase in e-sports betting is a key trend driving the growth of the global e-sports market.
• E-sports betting is projected to grow significantly, especially in the US due to lenient betting laws and the ease of online transactions. The growth in viewership of e-sports has attracted betting companies to expand their business in e-sports events.
• The total e-sports betting revenue generated by the market is expected to surpass the revenue generated by ticket sales and merchandise of e-sports events, driving the growth of e-sports betting during the forecast period.

Major challenges hindering the market growth

• The growing cost of game development is a major challenge affecting the growth of the global e-sports market. The increasing consumer demand for quality enhancements and innovations in in-game content has raised the cost of game development.
• In order to develop complex gaming content that includes multiple characters, items, levels, and visual effects, gaming companies need to hire highly skilled professionals. This results in higher production costs.
• Game developers also hire Hollywood actors for voice acting, which provides a superior gaming experience but also increases the cost. The high cost of game development and franchise is a challenge for the global e-sports market.

Driver, Trend & Challenges are the factor of market dynamics which states about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this esports market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the esports market between 2023 and 2027
• Precise estimation of the size of the esports market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the esports market across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of esports market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Revenue Stream
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Genre
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global Esports market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global Esports market 2017 – 2021 ($ million)

• 4.2 Revenue stream Segment Analysis 2017 – 2021
• Exhibit 19: Historic Market Size – Revenue stream Segment 2017 – 2021 ($ million)

• 4.3 Genre Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Genre Segment 2017 – 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Revenue Stream

• 6.1 Market segments 
• Exhibit 30: Chart on Revenue Stream – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Revenue Stream – Market share 2022-2027 (%)

• 6.2 Comparison by Revenue Stream 
• Exhibit 32: Chart on Comparison by Revenue Stream
• Exhibit 33: Data Table on Comparison by Revenue Stream

• 6.3 Sponsorships – Market size and forecast 2022-2027
• Exhibit 34: Chart on Sponsorships – Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Sponsorships – Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Sponsorships – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Sponsorships – Year-over-year growth 2022-2027 (%)

• 6.4 Media rights – Market size and forecast 2022-2027
• Exhibit 38: Chart on Media rights – Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Media rights – Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Media rights – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Media rights – Year-over-year growth 2022-2027 (%)

• 6.5 Advertising – Market size and forecast 2022-2027
• Exhibit 42: Chart on Advertising – Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Advertising – Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Advertising – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Advertising – Year-over-year growth 2022-2027 (%)

• 6.6 Publisher fees – Market size and forecast 2022-2027
• Exhibit 46: Chart on Publisher fees – Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Publisher fees – Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Publisher fees – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Publisher fees – Year-over-year growth 2022-2027 (%)

• 6.7 Merchandise and ticket sales – Market size and forecast 2022-2027 
• Exhibit 50: Chart on Merchandise and ticket sales – Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Merchandise and ticket sales – Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Merchandise and ticket sales – Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Merchandise and ticket sales – Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Revenue Stream 
• Exhibit 54: Market opportunity by Revenue Stream ($ million)

7 Market Segmentation by Genre

• 7.1 Market segments 
• Exhibit 55: Chart on Genre – Market share 2022-2027 (%)
• Exhibit 56: Data Table on Genre – Market share 2022-2027 (%)

• 7.2 Comparison by Genre 
• Exhibit 57: Chart on Comparison by Genre
• Exhibit 58: Data Table on Comparison by Genre

• 7.3 MOBA – Market size and forecast 2022-2027
• Exhibit 59: Chart on MOBA – Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on MOBA – Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on MOBA – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on MOBA – Year-over-year growth 2022-2027 (%)

• 7.4 FPS – Market size and forecast 2022-2027
• Exhibit 63: Chart on FPS – Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on FPS – Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on FPS – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on FPS – Year-over-year growth 2022-2027 (%)

• 7.5 RTS – Market size and forecast 2022-2027
• Exhibit 67: Chart on RTS – Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on RTS – Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on RTS – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on RTS – Year-over-year growth 2022-2027 (%)

• 7.6 Others – Market size and forecast 2022-2027
• Exhibit 71: Chart on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Others – Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Genre 
• Exhibit 75: Market opportunity by Genre ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 77: Chart on Market share by geography 2022-2027 (%)
• Exhibit 78: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 79: Chart on Geographic comparison
• Exhibit 80: Data Table on Geographic comparison

• 9.3 APAC – Market size and forecast 2022-2027
• Exhibit 81: Chart on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027
• Exhibit 85: Chart on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 North America – Market size and forecast 2022-2027
• Exhibit 89: Chart on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on North America – Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027
• Exhibit 93: Chart on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on South America – Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 97: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027
• Exhibit 101: Chart on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on US – Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027
• Exhibit 105: Chart on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on China – Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 Germany – Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.11 Japan – Market size and forecast 2022-2027
• Exhibit 113: Chart on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
• Exhibit 115: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.12 Canada – Market size and forecast 2022-2027
• Exhibit 117: Chart on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 118: Data Table on Canada – Market size and forecast 2022-2027 ($ million)
• Exhibit 119: Chart on Canada – Year-over-year growth 2022-2027 (%)
• Exhibit 120: Data Table on Canada – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 121: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 122: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 123: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 124: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 125: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 126: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 127: Matrix on vendor position and classification

• 12.3 Activision Blizzard Inc. 
• Exhibit 128: Activision Blizzard Inc. – Overview
• Exhibit 129: Activision Blizzard Inc. – Business segments
• Exhibit 130: Activision Blizzard Inc. – Key news
• Exhibit 131: Activision Blizzard Inc. – Key offerings
• Exhibit 132: Activision Blizzard Inc. – Segment focus

• 12.4 Amazon.com Inc. 
• Exhibit 133: Amazon.com Inc. – Overview
• Exhibit 134: Amazon.com Inc. – Business segments
• Exhibit 135: Amazon.com Inc. – Key news
• Exhibit 136: Amazon.com Inc. – Key offerings
• Exhibit 137: Amazon.com Inc. – Segment focus

• 12.5 Beyond the Summit 
• Exhibit 138: Beyond the Summit – Overview
• Exhibit 139: Beyond the Summit – Product / Service
• Exhibit 140: Beyond the Summit – Key offerings

• 12.6 Caffeine 
• Exhibit 141: Caffeine – Overview
• Exhibit 142: Caffeine – Key offerings

• 12.7 Electronic Arts Inc. 
• Exhibit 143: Electronic Arts Inc. – Overview
• Exhibit 144: Electronic Arts Inc. – Product / Service
• Exhibit 145: Electronic Arts Inc. – Key offerings

• 12.8 Gfinity Plc 
• Exhibit 146: Gfinity Plc – Overview
• Exhibit 147: Gfinity Plc – Business segments
• Exhibit 148: Gfinity Plc – Key offerings
• Exhibit 149: Gfinity Plc – Segment focus

• 12.9 Harena Data Inc. 
• Exhibit 150: Harena Data Inc. – Overview
• Exhibit 151: Harena Data Inc. – Product / Service
• Exhibit 152: Harena Data Inc. – Key offerings

• 12.10 Hi-Rez Studios Inc. 
• Exhibit 153: Hi-Rez Studios Inc. – Overview
• Exhibit 154: Hi-Rez Studios Inc. – Product / Service
• Exhibit 155: Hi-Rez Studios Inc. – Key offerings

• 12.11 Intergalactic Gaming Ltd. 
• Exhibit 156: Intergalactic Gaming Ltd. – Overview
• Exhibit 157: Intergalactic Gaming Ltd. – Product / Service
• Exhibit 158: Intergalactic Gaming Ltd. – Key offerings

• 12.12 Kabam Games Inc. 
• Exhibit 159: Kabam Games Inc. – Overview
• Exhibit 160: Kabam Games Inc. – Product / Service
• Exhibit 161: Kabam Games Inc. – Key offerings

• 12.13 Modern Times Group MTG AB 
• Exhibit 162: Modern Times Group MTG AB – Overview
• Exhibit 163: Modern Times Group MTG AB – Business segments
• Exhibit 164: Modern Times Group MTG AB – Key offerings
• Exhibit 165: Modern Times Group MTG AB – Segment focus

• 12.14 Nintendo Co. Ltd. 
• Exhibit 166: Nintendo Co. Ltd. – Overview
• Exhibit 167: Nintendo Co. Ltd. – Product / Service
• Exhibit 168: Nintendo Co. Ltd. – Key offerings

• 12.15 Riot Games Inc. 
• Exhibit 169: Riot Games Inc. – Overview
• Exhibit 170: Riot Games Inc. – Product / Service
• Exhibit 171: Riot Games Inc. – Key offerings

• 12.16 Rovio Entertainment Corp. 
• Exhibit 172: Rovio Entertainment Corp. – Overview
• Exhibit 173: Rovio Entertainment Corp. – Business segments
• Exhibit 174: Rovio Entertainment Corp. – Key offerings
• Exhibit 175: Rovio Entertainment Corp. – Segment focus

• 12.17 Tencent Holdings Ltd. 
• Exhibit 176: Tencent Holdings Ltd. – Overview
• Exhibit 177: Tencent Holdings Ltd. – Business segments
• Exhibit 178: Tencent Holdings Ltd. – Key offerings
• Exhibit 179: Tencent Holdings Ltd. – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 180: Inclusions checklist
• Exhibit 181: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 182: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 183: Research methodology
• Exhibit 184: Validation techniques employed for market sizing
• Exhibit 185: Information sources

• 13.5 List of abbreviations 
• Exhibit 186: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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