Genesis is seeking retail partners to open around 15 more sales centres next year as it looks to expand its presence in the UK after launching here in mid-2021.
At present, Genesis operates two venues in London, with a third set to open in Edinburgh this summer, having focused on operating its own sales facilities. The move to working with retail partners marks a significant shift for the brand as it seeks to expand its sales.
It registered 127 cars in 2021 and around 1000 last year. This year it registered 121 in January alone, underlining its growth curve, and the popularity in particular of its electrified models, including the Genesis GV60 EV.
“We’re entering a new phase of our growth, and now it is the time to take what we’ve achieved to more customers,” said Lawrence Hamilton, managing director of Genesis Europe.