Woodcliff Lake, NJ – March 1, 2023…BMW Motorrad USA is proud to announce the appointment of Tombras as its new advertising, social media and CRM customer relationship management agency partner of record. BMW Motorrad celebrates its 100 Year Anniversary in 2023 and recently posted its best sales results ever, delivering 202,895 motorcycles and scooters to customers globally and 17,690 2-wheeled BMWs to customers in the U.S. in 2022. Tombras, founded in 1946, is one of the top independent agencies in North America with over 450 employees and an impressively diverse portfolio of partners. Tombras will help BMW Motorrad USA build on its continued success and help us share our love and passion for motorcycling with new and existing riders. “It is not a coincidence that we have chosen Tombras as our new creative partner in such an important year as our 100th Anniversary.” said Luciana Francisco, Head of Marketing and Product, BMW Motorrad USA. “After all, you only get to celebrate such a significant milestone once and you have to do it right. Everyone here at BMW Motorrad is so very passionate about not only our motorcycles but about Making Life a Ride and excited about Tombras helping us share this love with the riding community.” “Finding ways to engage the passionate BMW Motorrad community and continuing to evolve and future proof the brand while attracting a new generation of riders is exciting to our team.” said Dooley Tombras, President, Tombras. “Working on an iconic brand like BMW Motorrad presents a huge creative opportunity for Tombras, and we are excited to get started.” Tombras Tombras is a 450+ person full service, independent advertising agency headquartered in Knoxville, Tennessee connecting Data + Creativity for Business Results®. Named a FastCo Most Innovative Company, to the AdAge A-List and a Most Effective Independent Agency per Effie Worldwide, Tombras is best known for bringing MoonPie into the national conversation (it became Adweek’s Breakthrough Brand of the Year), for growing Orangetheory Fitness into a billion dollar business, and is quickly becoming the industry’s most-watched advertising agency in the nation. One of the fastest growing full-service independent agencies with offices in New York, Atlanta, Washington, D.C., Charlotte, NC, and headquarters in Knoxville, TN, Tombras works with notable brands including Pernod Ricard, Subway, Steak-umm, Zaxby’s, PGA TOUR Superstore, Josh Wines, and more. More information: www.tombras.com. BMW Group In AmericaBMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.www.bmwgroup.comFacebook: http://www.facebook.com/BMWGroupTwitter: http://twitter.com/BMWGroupYouTube: http://www.youtube.com/BMWGroupviewGoogle+: http://googleplus.bmwgroup.comJournalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.
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