Dacia has previously suggested that the Bigster will be priced more in line with what consumers expect of the segment below, hinting at just a small premium over the Duster, which will enter its third generation next year.
When asked how this would be possible, Dacia CEO Denis Le Vot said: “Our recipe is super-clear. We’re making the essential car. We design cars with zero superfluous content: no screen when we can put no screen, no electronics when we can put no electronics, no ADAS when we can put no ADAS.”
This is a formula that Dacia has already applied to great success with its latest models. It posted a 6.8% global sales uptick in 2022, with 573,800 units, making it the third best-selling brand to private customers in Europe.
While stripping back the amount of kit fitted to the Bigster will be instrumental in keeping its price low, it is the use of existing Renault Group hardware that really enables Dacia to minimise its development costs and thereby the final price.
In keeping with the brand’s emphasis on simplicity, the Bigster will be available with only a small selection of trim levels, but it is expected to match its Nissan and Renault relations in offering a choice of either pure-combustion or electrified power.