“Our brands have a long tradition and are very appealing. Customers buy brands, and they’re made up of icons.
“It’s my expectation that our outstanding iconic products, such as the Golf, the GTI brand, the Tiguan, the Audi Quattro and the Porsche 911, can be transformed.”
“Take the 911, for example. We’re going to offer hybrid powertrains to move towards e-mobility. And if you take the Tiguan, I see huge opportunities to turn that product into an electric version.”
Other Group brands are also set to start using classic names for new EVs, with Porsche set to release electric versions of the Macan and Cayenne in the coming years and Audi using the Quattro branding for four-wheel-drive EVs.
The Group is also drawing on external heritage by reviving the Scout name for a new brand that will make ladder-frame electric off-roaders for the US market.
A prototype of the new Tiguan – expected to launch in 2024 – has shown a completely new front end with sharper headlights, a much larger front grille and a redesigned front splitter.
Indicators have also been added to the wing mirrors, while the SUV retains its distinctive three-spoke chrome detailing at the nose.