Customers chose higher-specification cars (including limited editions) more often, selecting more optional extras and taking greater advantage of the Mulliner personalisation programme.
Lafrentz commented: “We’re in the market where we offer interesting options, interesting specifications, interesting versions of personalisation to our customers. They’re happy to step in; they’re happy to go that route.
“So the clear driver is value per car, including Mulliner, which we’re now [for the first time] probably starting to realise the full potential of.”
Mulliner will begin deliveries of its third bespoke model, the Batur, later this year. It follows the Bacalar, which was unveiled in 2020, and the state limousine built for Queen Elizabeth II.
The Bentayga was Bentley’s best-seller last year, accounting for 42% of the brand’s deliveries (around 6370 cars). It was followed by the Continental GT and Continental GT Convertible with a further 30%, while the Flying Spur made up the remaining 28%.
Bentley CEO Adrian Hallmark said: “We’ve built a sustainable financial basis for the long-term, a competitive cost structure and [a] unique market positioning, resulting in an historically strong cash generative that’s providing the funding for the most ambitious race to full BEV and carbon-neutrality in the luxury sector.