A week after it launched brake pads for electric passenger vehicles, TVS Group company Brakes India has introduced Platinum brake pads for the luxury cars in the Indian market. Launched by TVS Apache, Brakes India’s friction brand, they are equipped with a unique abrasive film for higher performance and for both front and rear fitment.
“We are unveiling Platinum brake pads with advanced friction technology and expanding our range to cater to the premium segment. In the first phase, it is introduced for select luxury car models and the range will be expanded in the coming months,” said Sujit S Nayak, vice-president – Friction and Aftermarket Business, Brakes India.
He added that the brake pads are engineered for global specifications with premium formulation to deliver quiet and high-performance braking. The brake pads are also environmental friendly with copper-free formulations and meet the highest N compliance level as per SAE J2975.
Founded in 1962, Brakes India is a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings, for passenger vehicles, light commercial vehicles, heavy commercial vehicles and tractors. It has strong in-house R&D capability including state-of-the-art test facilities and a high-speed test track built to international standards.
The company, whose TVS Girling, TVS Apache and TVS Sprinter brands are popular in the aftermarket, clocks revenues in excess of Rs 5,000 crore a year.