Governments and institutions can also apply for a grey checkmark.
You no longer have to wonder whether or not the revived Twitter Blue subscription is available in your country. Twitter has confirmed that Blue is now available worldwide. Pay $8 per month ($11 if you sign up through the iOS app) and you’ll get the no-longer-that-special blue checkmark as well as 4,000-character tweets, higher ranking in replies, post editing and other perks.
Organizations, meanwhile, can pursue a more useful tick next to their names. Twitter has begun accepting applications for the grey checkmarks that verify government officials and organizations, not to mention their equivalents at multilateral institutions. As you might guess, the criteria is stricter. Applicants have to use either their government ID or a valid email address, and have to describe their positions and functions. Businesses can already apply for gold checkmarks.
Twitter Blue is now available globally! Sign up today to get your blue checkmark, prioritized ranking in conversations, half ads, long Tweets, Bookmark Folders, custom navigation, Edit Tweet, Undo Tweet, and more. Sign up here: https://t.co/SBRLJccMxD
— Twitter Blue (@TwitterBlue) March 23, 2023
The new Twitter Blue launched in November, but it quickly ran into problems. As the checkmark looked the same whether you’d paid for it or were a legacy verified user, people quickly used the membership to impersonate notable figures. Twitter soon blocked brand new accounts from signing up for Blue, and had to relaunch the tier in December with gold and grey checkmarks in tow.
A global rollout may be essential to boosting Blue’s popularity. According to a leak source, the paid option reportedly had just 180,000 subscribers in the US as of mid-January. CEO Elon Musk is said to want half of Twitter’s revenue to come from subscriptions, and that requires reaching a wide audience. Now, it’s less a question of availability and more whether enough users will consider the extra features worth the outlay.