The bank Jefferies has calculated a $22,000 (£18,000) loss on every EV sold by Ford
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5 mins read
29 March 2023
How can Ford turn its projection of a $3 billion (£2.5bn) loss on EVs this year into big enough gains to reach a promised 8% profit margin by 2026?
Ford last week split out its EV revenue and profits for the first time as part of restructuring its business into three different entities: Ford Blue for ICE vehicles, Ford Model E for EVs and Ford Pro for business sales of vans and cars.
Investors and analysts were able to peer under the bonnet of the EV side of Ford’s business for the first time, and it wasn’t pretty.
Last year, Ford made a $2.1bn
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