Kia India has recorded its best-ever fiscal with total sales of 269,229 units in FY2023, which constitutes 44% year-on-year growth (FY2022: 186,787 units).
In the process, the company, which retails five products – three SUVs (Seltos, Sonet, EV6) and two MPVs (Carens and Carnival), taken its cumulative four-fiscal total to 696,606 units – just 3,394 units shy of the 700,000 units milestone in the domestic market.
The Seltos midsize SUV, Kia India’s first product launched in August 2019, remains its best-seller and sold 100,132 units, accounting for 37% of FY2023 sales. It is followed by the Sonet compact SUV with 94,096 units and the Carens MPV with 70,314 units.
The Carens is fast turning out to be the new growth driver for Kia India. Launched 13 months ago, the premium MPV has sold a total of 83,006 units till end-March 2023 including 70,314 units in the April 2022-March 2023 period. In FY2023, the Carens accounts for 26% of the company’s total sales, which is indicative of the high level of demand it enjoys in a competitive market. Proof of its speedy progress can be seen in the fact that in CY2022, the Carens with 62,756 units was ranked 11th among India’s Top 25 utility vehicles.
Commenting on FY2023 numbers, Hardeep Singh Brar, VP and Head of Sales & Marketing, Kia India said, ” Our focus on offering futuristic design, combined with cutting-edge technology, has helped us in winning Indian market and new-age customers alike. With additional features and improvements in engine and transmission combinations in RDE-compliant vehicles, we are confident that more and more customers will join our Kia family.
Since its market entry, Kia India has expanded its dealership network to over 425 touchpoints across 213 cities in India.
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