Skoda Auto India has launched an anniversary edition of its Slavia sedan and Kushaq models, both of which received top scores in the global NCAP rating, as part of its product offensive strategy in 2023.
Petr Solc, Brand Director, Skoda Auto India, said, “We continue with our product offensive strategy with all new editions of the Kushaq and Slavia, which are instrumental in our growth ambitions in India. Since their introduction, both of our INDIA 2.0 cars have set new benchmarks in safety, and we are leading the class when it comes to safety in India,” adding that they would be bringing new special editions and product refreshments to the market on a regular basis and continue with their growth momentum.
These editions of both cars are also compatible with the E20 ethanol fuel mix and comply with the upcoming RDE emission norms that further improve fuel efficiency by upto 5 percent in the Slavia and upto 7 percent in the Kushaq.
The Kushaq was launched in July 2021, and the Slavia in March 2022. Both cars are powered by a 1.0 TSI and a more advanced 1.5 TSI engine catering to a set of niche, performance-oriented customers. The company registered record-breaking sales months, sales quarter and H1 culminating in 2022 being the manufacturer’s Biggest Year for sales in India. During this time, the company increased its customer touchpoints to over 240 and fully digitalised all its showrooms.
The cars were designed with a focus on high localisation- 95 percent and low cost of ownership- starting at Rs 0.46 per kilometre, the press release stated.
The Skoda Slavia Anniversary Edition 1.5 TSI MT costs Rs 17,27,999, with the 1.5 TSI AT available for Rs 18,67,999, whereas the Škoda Kushaq Lava Blue Edition 1.5 TSI MT is priced at 17,99,000, with the 1.5 TSI AT available for Rs 19,19,000.