Imola 2023 “Pure Passion”; three Italian racing cars symbol of technological excellence and design in the image of the Made in Italy and Emilia-Romagna Grand Prix
04.14.2023
Three Italian single-seaters are the protagonists of the official poster of the Formula 1 Qatar Airways Grand Prix of Made in Italy and Emilia-Romagna, which will take place from 19 to 21 May in the Enzo and Dino Ferrari racetrack. Three racing cars – Ferrari, AlphaTauri and Alfa Romeo – hurtle against a red and black background, dominant colors that emphasize the “Passione Pura” claim and reflect the spirit and enthusiasm of the fans who take part in the most awaited sporting event.
Created by ACI in full compliance with the international guidelines indicated by Formula 1, the poster contains a series of graphic elements that reinforce the characteristics of the 2023 Imola Grand Prix. Three Italian cars, symbols of technological excellence in motoring and design Made in Italy, they run diagonally providing an image of power and speed, leaving behind the tricolor trails to represent the country to a cheering crowd of fans. To enhance institutional partnerships, representations of the Emilia-Romagna Region have been made evident, through a stylized profile of the monuments of the main cities, which describe what Italians are proud of: beauty, tradition, art and culture.
The claim “Passione Pura”, in addition to indicating the most powerful feeling that inspires true fans of this sport, underlines the intense pleasure for everything that expresses the Italian spirit, the excellence of local products, the ability of companies to transform the raw materials into products whose style is recognized all over the world.
And it is with the hashtag “#WeDriveIT”, and the claim “Made in Italy in pole position”, that ACI expresses and communicates its passion for Italian products and leadership in every sector, from motors to tourism, from fashion to craftsmanship, from technology to food and wine. A choice to promote the values of Emilia-Romagna and Made in Italy, highlight the protagonists of the area and link everything to Formula 1 and the Enzo and Dino Ferrari racetrack. #WeDriveIT, the concept of the campaign, will combine the excellence of the Region in a storytelling that finds its spearhead in motoring and which with the Formula 1 Grand Prix event provides an opportunity for the international visibility of Made in Italy , which guides Italy into the future through its excellence.