Tata Motors, which continues to witness robust demand in the Indian passenger vehicle market and is the strong No. 3 player after Maruti Suzuki and Hyundai Motor India, has introduced the new Nexon EV MAX #DARK.
An extension of the #DARK range, the new Nexon EV MAX #DARK will be available in two trims: XZ+ LUX (priced at Rs 19.04 lakh, ex-showroom, All India) and XZ+ LUX with a 7.2 kW AC fast charger for the customers across the country (priced at Rs 19.54 lakh, ex-showroom, All India).
Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility said, “The Nexon EV is India’s Number 1 EV, and in a short span has been loved and trusted by over 50,000 customers, making it the flagbearer of India’s EV evolution.”
He further added that with the success of the #DARK and the popularity of the Nexon EV MAX, they felt it was the right time to marry the two and present to our customers this new avatar that moves #DARK to MAX.
The Nexon EV MAX #DARK will not only boast of features that are there on the top of the line product but will also be the first to get some of the most anticipated upgrades ever seen on the entire Nexon line up. Equipped with a highly responsive 26.03 cm infotainment, High Resolution HD Display, 180+ voice commands, High Definition Rear View Camera and Wireless Android Auto & Apple Carplay amongst others, the Nexon EV MAX #DARK is more than what everyone has been waiting for – a wholesome, stylish electric SUV offering high range, safety, performance and luxury for our customers to Go.ev, he stated.
Tata Motors has the first-mover advantage in the fast-growing electric vehicle market, where it has an over 80 percent market share with the Nexon EV, Tigor EV and Xpres-T (for fleet buyers) and the Tiago EV. As per the company, it has logged wholesales of 50,043 EVs in FY2023, which marks strong 154% YoY growth (FY2022: 19,668 EVs).
The company’s EVs are now seeing the first round of proper competition: the Nexon EV with the Mahindra XUV400 and the Tiago EV with the upcoming MG Comet EV.