Twitter’s blue check apocalypse is here, and this is the full story

The Public Broadcasting Service (PBS) has stopped tweeting from its primary Twitter account after it was given a “government-funded media” label. As of this writing the @PBS account hasn’t tweeted since April 8th, and the organization has since confirmed that it currently has “no plans” to resume posting to Twitter. 

“PBS stopped tweeting from our account when we learned of the change and we have no plans to resume at this time,” PBS spokesman Jason Phelps tells Bloomberg. “We are continuing to monitor the ever-changing situation closely.” While PBS isn’t tweeting from its main account, it’s continued to put out content on affiliated accounts like @NewsHour, which have not had the “government-funded” label applied.

NPR has announced that it will no longer use Twitter to distribute its content after the social media platform began labeling the network as “US state-affiliated media,” putting it in the same category as government mouthpiece publications like RT and China Daily. NPR is the first major news organization to pull from the platform and comes at a time when Twitter CEO Elon Musk’s relationship with the press is at a low point.

NPR’s main Twitter account has been silent since getting the label a week ago, but CEO John Lansing made the stance official in a memo sent to staffers Wednesday morning. “We are not putting our journalism on platforms that have demonstrated an interest in undermining our credibility and the public’s understanding of our editorial independence,” he wrote. 

Twitter may be working on a feature that lets you hide the blue checkmark you got by paying for its Blue subscription. A screen found by app researcher Alessandro Paluzzi shows that the company is working on a control panel for verification settings, with one of the options being “Show or hide your blue checkmark on your profile.”

This report should definitely be taken with a grain of salt, given that it appears to be an in-development feature that Twitter hasn’t announced (and that the company’s taking a long time to ship things it has said are coming). However, I can see why Twitter might want to add it. Depending on what part of the site you’re on, the blue verified checkmark can make you as much of a pariah as having an NFT profile picture. If a tweet from a Twitter Blue user goes viral, the comments are likely filled with memes about how “this mf paid for twitter,” and there are even tools to block everyone who has the subscription.

Twitter has announced that it’ll start “winding down” its legacy verified program and removing “legacy verified checkmarks” starting on April 1st, and is telling users to subscribe to its Blue subscription if they want to keep their blue check.

There’s a lot to unpack here. First, the announcement isn’t necessarily a surprise. CEO Elon Musk has been promising to get rid of “legacy” blue check marks, or verification badges that were given under Twitter’s previous rules, since November, and he’s reiterated that they’d be going away “in coming months” several times. According to Musk, those verification badges were given out in a “corrupt and nonsensical” manner (though they are in fact quite useful for letting users confirm that the celebrities they’re interacting with are indeed the real person).

People all over the world can now pay for Twitter, as the company has announced that its Twitter Blue subscription service is now available globally. While the subscription has been pretty widely available before (you could sign up for it in almost 50 countries), the expanded availability reflects the company’s drive to make Twitter Blue an increasingly important part of the service.

Part of those efforts, however, includes making promises that it hasn’t kept yet. The company’s announcement tweets list some of the benefits of Twitter Blue, such as getting a checkmark, the ability to write longer tweets, getting prioritized ranking in conversations, and seeing half as many ads. Those last two, however, haven’t actually rolled out yet. When you click on the link to sign up for the service, they’re still listed as “Coming Soon.”

On February 3rd, Elon Musk made a big announcement. “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” he said, later adding that you’d have to be subscribed to Twitter Blue Verified to get your cut. We here at The Verge spent the rest of the day waiting for more information about the program or for official support documents going more in-depth on how the whole thing would work.

After a month, it hasn’t appeared. Both the Twitter Blue and Twitter Creators accounts have been silent about the feature, it’s not mentioned on the Twitter Blue signup page, and Musk doesn’t appear to have brought it up since his initial announcement. I also wasn’t able to find anybody claiming that they’ve been making money from the feature. (If you or anyone you know has, please reach out!) As far as I can tell, the sum total of publicly available info on Twitter Blue’s ad revenue sharing is contained within Musk’s tweet about its launch.

Twitter has launched a longer tweet feature, giving Blue subscribers in the US the ability to post up to 4,000 characters at once. If someone you follow uses the feature, the tweet in your timeline will have a “show more” button to keep it from taking up your entire screen.

Currently, there are a few limitations to the feature (besides the big one that it’s behind a paywall). If your tweet is over the standard 280 characters, you can’t save it as a draft or schedule it for later. However, most other normal features should work as usual — you can add hashtags or pictures, and non-Blue subscribers will still be able to interact with the posts as normal.

Twitter has officially announced Blue for Business, a subscription geared toward companies that want to “verify and distinguish themselves on Twitter,” as its press release says. The service will let companies link their main accounts with those of their employees to make it easier to show that someone actually does work for them.

The company is testing the service with “a select group of businesses,” including its own employees. Esther Crawford, director of product management at Twitter, has a little bird badge next to her blue checkmark that verifies her as an employee at the company, as you can see in this tweet of her announcing Blue for Business. Craft Ventures, a venture capital firm, also appears to have some employees marked as affiliates, using a badge with its logo.

Elon Musk’s $8-per-month Twitter Blue subscription with verification is officially available, and you’ll need a verified phone number to sign up.

In a thread on Twitter, the platform notes that Blue will cost $11 per month if you sign up on iOS and will grant you access to the ability to edit tweets, upload 1080p videos, reader mode, and, of course, the coveted blue checkmark. If you paid for the old $4.99 / $2.99 Blue package, then you’ll need to subscribe again to keep its benefits, while anyone who signed up on Apple at the old $7.99 per month price will be automatically renewed at $11 per month unless they cancel.

Elon Musk says that Twitter’s check mark program could return on Friday, December 2nd, with a new procedure to verify individual identities in order to resolve impersonation issues. Musk described the new manual authentication process as “painful, but necessary.” Verified check marks will also be expanded with additional colors — gold for companies, grey for the government, and the original blue for individual accounts.

As it turns out, offering so-called verified check marks for an $8 monthly subscription without actually verifying identities wasn’t a brilliant idea. After Musk ignored warnings from Twitter’s own trust and safety staff, the platform’s paid Twitter Blue subscriptions rolled out and quickly resulted in some ‘verified’ accounts impersonating notable public figures and brands, driving away advertisers from the “high-risk” platform. Musk has since said that the company wouldn’t relaunch Twitter Blue until “we’re confident about significant impersonations not happening.”

Elon Musk told Twitter employees on Monday that the company won’t relaunch its paid verification subscription, Twitter Blue, until “we’re confident about significant impersonations not happening,” according to a recording of his remarks obtained by The Verge.

Musk said last week that his $8 per month Blue subscription would be made available again on November 29th. But in the meeting with employees, he said the timing of the launch was unclear: “We might launch it next week. We might not. But we’re not going to launch until there’s high confidence in protecting against those significant impersonations.”

Twitter users are reporting that the option to sign up for the company’s new $7.99 subscription service, Twitter Blue, has disappeared from the platform’s iOS app just days after the service launched. After we first published this story Friday morning, Platformer’s Zoe Schiffer reported that the company has suspended the launch of Twitter Blue.

You could previously subscribe to Twitter Blue from the sidebar in the iOS app, but users this morning reported that the option has disappeared. For those for whom the link is still available, trying to sign up only returns an error message. “Thank you for your interest!” it reads. “Twitter Blue will be available in your country in the future. Please check back later.” (Some Android users on the Twitter alpha and beta report seeing the option to subscribe.)