General Motors is offering a limited edition 2024 GMC Hummer electric pickup and SUV — called the Omega Edition — that it says will send demand into orbit.
The price tag is certainly out of this world. The Omega Edition pickup starts at $149,995 for a 24-module battery and the SUV, with a 20-module battery, will start at $139,995. Both come in limited Neptune Blue Matte paint. GMC is counting on the Omega Edition to draw buyers to the regular Hummer EVs.
“The Hummer EV is one of the hottest vehicles on the market today, and it just got even more desirable with the striking and strictly limited Omega Edition,” Duncan Aldred, global vice president of Buick-GMC, said in a statement.
During the first quarter, GM delivered two Hummers after production stalled last year because of a recall. GM is not providing a figure for how many Omega Editions it will build. The edition will initially be available for current Hummer EV 3X pickup and SUV reservation holders with deliveries of it in the first half of next year.
Some of the Omega Edition standard features include:
- Extreme Off-Road Package
- Black exterior badges and transparent sky panels
- Exclusive high lux carpet flooring insert
- MultiPro tailgate audio speaker system by Kicker (Pickup only)
- Exclusive Neptune Blue Matte spare tire cover (SUV only)
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The Omega Edition is a nod to Hummer’s space-themed inspiration. Designers and engineers dubbed it a “moonshot” vehicle — they were shooting for the moon when designing it.
The Hummer EVs are built at GM’s Factory Zero Detroit-Hamtramck Assembly, where the GMC Sierra EV Denali Edition 1 pickup will also start production soon.
Contact Jamie L. LaReau: jlareau@freepress.com. Follow her on Twitter @jlareauan. Read more on General Motors and sign up for our autos newsletter. Become a subscriber.