EV firm Ola Electric, today announced the opening of its 500th Experience Centre (EC) in Srinagar District of Jammu & Kashmir, as part of its strategy to expand its direct-to-consumer (D2C) presence in the country.
Ola commands a 98% market reach in the country, on the back of its omnichannel strategy and speed of offline expansion. Ola, which is present in around 300 cities, aims to take the total number of ECs to 1,000 by August 2023.
Anshul Khandelwal, CMO, Ola Electric said, “The opening of our 500th store signifies not only a celebration of our accomplishments but also serves as a reminder of the challenges that still lie ahead.” He further added that they would continue to work towards a sustainable future for India.
The Ola Experience Centres are a one-stop shop for all things related to Ola’s electric vehicles. Visitors can even take a test ride of the S1 and S1 Pro before making a purchase decision.
Ola introduced its D2C sales and service model for two-wheelers in India, which included doorstep delivery and servicing, making it the largest D2C outreach in the history of the Indian automotive industry. Although the company now has 500 ECs across the country, a significant portion of its sales still comes from its website and apps. Ola’s omnichannel approach has facilitated EV accessibility throughout India, particularly in remote areas, where EVs were previously unavailable.
Ola currently wrests 40% of India’s EV scooter market. Last month, the company recorded its highest-ever monthly sales, selling over 30,000 units and cementing its position at the top of the EV 2W sales table for the eighth consecutive month.