India Digest: Lifestyle brand XYXX, e-con Systems bag funding

Lifestyle brand XYXX has raised $13.5 million in Series C funding led by Amazon Smbhav Venture Fund, while embedded vision technology firm e-con Systems has raised $12 million in funding from GR 2022 Holdings.

XYXX raises $13.5m from Amazon Smbhav

XYXX has raised $13.5 million in Series C funding led by Amazon Smbhav Venture Fund.

XYXX continues to be backed in this round by all existing institutional investors, including Sauce.vc, Anicut Capital, DSG Consumer Partners, and Singularity Growth Opportunities Fund, the company said.

Yogesh Kabra, founder of XYXX, said, “We will launch our Silver Cotton-made range of innerwear in an array of exciting signature XYXX designs across channels, opening up the brand to a completely different market and consumer set, backed by our extensive retail and online distribution network. In line with our goal to build brand salience, we are also looking to strengthen EBO presence across the west and south of India.”

e-con Systems snags $12m from GR 2022

Embedded vision technology firm e-con Systems has raised $12 million in funding from GR 2022 Holdings.

The company said it will use the funding for its growth plans, including investment in building contemporary and state-of-the-art facilities for imaging, autonomous mobile robots, autonomous shopping, and cellular and molecular imaging core laboratory.

Karthik H, partner at EY, who acted as the exclusive advisor for the transaction, said, “Continued investment in R&D keeps them ahead of the pack, and the funding will enable them to build on their leadership position in the segment.”

e-con Systems partners with sensor makers like Sony, Onsemi, and Omnivision; lens makers like Commonlands and Corning; and ISP partners like NVIDIA and Socionext. It also collaborates with Host Platform providers like NVIDIA, NXP, Qualcomm, and others.

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