Kia India today reported domestic market sales of 18,766 units, which constitutes flat sales (May 2022: 18,718 units). Compared to April 2023’s 23,216 units, sales are down 19% month on month.
The Sonet compact SUV with 8,251 units was the best-seller for the company and has outsold Kia’s longstanding best-seller, the midsize Seltos SUV for the fourth month in a row. What could have given a fillip to Sonet sales is the recent launch of a new variant. On May 11, Kia India launched the Sonet Aurochs Edition at Rs 11.85 lakh (ex-showroom), which sits between the HTX and HTX+ trims in the Sonet’s variant line-up.
The Carens MPV, which is fast turning out to be a new growth driver for the Korean carmaker, is the second highest seller with 6,367 units. The Seltos, with 4,065 units, takes third rank in the May 2023 sales chart.
Meanwhile, the EV6, Kia’s maiden electric vehicle in India, gained traction with 83 units sold, signalling a growing uptake for premium vehicles.
Commenting on the sales performance, Hardeep Singh Brar, National Head, Sales & Marketing, Kia India said, “Although we faced some production limitations due to our plant annual maintenance shutdown for a week in May which impacted our numbers, we are confident of strong performance in coming months. We are witnessing a growing demand for our latest technology innovation – iMT range. This month, iMT has contributed to 38% of our total sales. While Sonet emerged on the top with 8,251 units, Carens and Seltos continued to drive our growth to 19% YTD.”
ALSO READ:
Kia global sales rise 12% to 768,251 units in Q1 2023, India share 10%