Spectrm, a New York-based provider of a conversational marketing platform, raised $6.5M in funding.
The round was led by 3TS Capital Partners with participation from existing investors LHV Global, BDMI, North Base Media, and Jens Schumann.
The company intends to use the funds to support the expansion of its position in brand-ready AI tools and integration with CRM systems to increase conversion and capture zero-party data which serve as the basis of building the future of consumer lifecycle, segmentation and retention marketing.
Led by CEO Max Koziolek, Spectrm is a no-code conversational marketing automation platform for brands to convert customers and drive more revenue using social messaging channels. Spectrm patented two domain-specific NLP applications using generative networks in 2020 and has integrated GPT in their product since GPT-2, continuously upgrading with each new model and tailoring integrations to enable brand-safe conversational commerce with customers at scale. Being a multi-year Meta and Google enterprise messaging partner, Spectrm launched on Messenger when it first opened for businesses and continues to work closely with Meta and Google go-to-market teams. The company’s ecosystem of partners includes Zendesk, Jellyfish, WPP, and Accenture Interactive, who have been instrumental in scaling major consumer brands on messaging platforms.
The customer roster include Uber, HelloFresh, Volkswagen, Premier League, and Pandora.
In conjunction with the funding, Spectrm added new board members Dave Helmreich, Chief Commercial Officer at Innovid, and Andy Hunn, a three-time exited founder, who will provide valuable guidance and support for growth.
FinSMEs
07/06/2023