2023 Nissan Ariya has its work cut out to compete with other EVs

The transition to electric vehicles is simultaneously torturously slow and dizzyingly fast.

Slow, if you’re an EV owner or shopper waiting for the convenience, availability and reliability of long-distance charging stations to rival gas stations. Dizzying, if you’re an automaker trying to keep up with competitors’ improvements.

The Nissan Ariya is a victim of the latter. A roomy and affordable EV offering front- or all-wheel drive and up to 389 horsepower and up to 442 pound-feet of torque, it made headlines when Nissan revealed it in the summer of 2020. But going on sale in 2023, the Ariya lacks any clear claim to leadership over vehicles that arrived since it was revealed.

The fanfare of trumpets Nissan expected became a sad trombone. Wah-waaah.

The details of my test drive

What I drove: 2023 Nissan Ariya Evolve+ e-4orce electric SUV. Front- or all-wheel drive.

Why you should consider it: Electric power, room, range.

What should be better: Lack of buttons or dials for frequently used functions, like climate control and level of regenerative braking.

How much does it cost? Base price $43,190 for front-wheel drive; $47,190 AWD, excluding $1,335 destination charge.

Price as tested: $54,790, excluding destination charge.

When can you buy it? On sale now.

2023 Nissan Ariya prices and trim levels

  • Engage FWD: $43,190
  • Engage e-4orce: $47,190
  • Venture+ FWD: $47,190
  • Evolve+ FWD: $50,190
  • Empower+ FWD: $53,690
  • Premiere FWD: $54,690
  • Engage+ e-4orce: $51,190
  • Evolve+ e-4orce: $54,190
  • Platinum+ e-4orce $60,190

Prices exclude $1,335 destination charge

Source: Nissan

Up to 304 miles on a charge

Nissan — and probably all Ariya owners — consider the Ariya a compact SUV, but the EPA classifies it as a compact station wagon. That’s a difference without a distinction unless byzantine questions of its qualification for federal tax credits arise. As it stands today, the Japanese-made Ariya is not eligible, so you’ll pay sticker price, or whatever you can negotiate.

Despite that, Ariya prices are not uncompetitive with vehicles like the Ford Mustang Mach-E; Hyundai Ioniq 5 and 6; Kia EV6, and Volkswagen ID4, some of which qualify for all or part of the federal tax credit.

None of those EVs were available when Nissan revealed the Ariya, but they all beat it to the market, as production delays robbed Nissan of the first-mover advantage it sought among established automakers getting serious about EVs.

Projected driving ranges on a charge run from 205 to 304 miles, depending on battery size and drivetrain.

Nissan’s claimed charging times are generally slower than the competition: 10%-80% takes 14 hours with the 240-volt charger most EV owners use overnight at home, 40 minutes with a 130 kWh (about 260 volts) DC fast charger and 90 minutes with one of the older 50 kWh DCFCs.

I tested an AWD Ariya Evolve+ e-4orce with an 87 kWh battery and an estimated cruising range of 272 miles — competitive with similarly equipped alternatives. It stickered at $54,790, excluding the $1,335 destination charge.

The Ariya’s standard features deliver several welcome surprises, including heated steering wheel, front and rear seats. That’s a big deal in an electric vehicle, where heated seats and steering wheel help offset the impact cold weather has on battery range. It takes less energy from the car’s lithium-ion battery to provide heat to passengers through the seats and steering wheel than via forced air.