Ford’s newest Raptor to run legendary desert race vs. world’s toughest off-roaders

Ford’s Ranger Raptor midsize pickup will compete in the legendary Dakar endurance rally in 2024 and 2025, the automaker announced Wednesday. The 14-day 3,100-mile race is a brutal test of vehicles’ performance and durability through the Saudi Arabian desert.

A camouflaged version of the 2024 Ford Ranger Raptor that will compete in the Dakar rally undergoes testing.

The current Ranger Raptor has won off-road races like the Baja 1,000 in Mexico and Australia’s Finke Desert Race, but Dakar is next level.

Hundreds of vehicles from automakers around the world will compete, with the Ranger Raptor running in the top T1+ class for pickups and SUVs. The race takes place Jan. 5-19, 2024.

Just finishing the brutal race in the Ranger’s first year would be a victory. Ford will develop a new truck based on what it learns in 2024 and try to win the 2025 rally.

More:2024 Ford Ranger Raptor brings 405 HP to midsize truck segment

What makes the Dakar Rally so special?

The Dakar Rally has been one of the foremost leading off-road races since it began in 1979. Competitors include motorcycles, ATVs, buggies, pickups, SUVs, even heavy trucks.

The Dakar Rally helped establish the reputation of legendary vehicles including the Porsche 959, Peugeot 205, Mitsubishi Pajero and KTM 450 Rally motorcycle.

A 2023 Ford Ranger Raptor en route to winning its class in the Finke Desert Race in Alice Springs, Australia, in June 2023.

It’s not unusual for more than a quarter of vehicles to break down and fail to finish; just 235 out of 355 finished the 2023 race.

Originally run from Paris, France, to Dakar, Senegal, the rally moved to South America from 2009-19 due to safety concerns from conflict in north Africa. It relocated to Saudi Arabia in 2020.

The 2024 rally will loop around the Arabian Peninsula from the ancient oasis city and World Heritage Site of al-Ula southeast through the Empty Quarter’s towering sand dunes and back to  the Red Sea city of Yanbu.

Why is Ford doing this?

Ford wants to make motor sports and performance a bigger part of its image. In addition to the Dakar Ranger Raptor, it’s developing a hybrid gasoline-electric power plant for the Formula One-champion Red Bull Racing team and a version of the Mustang Dark Horse to compete in the GT3 class of next year’s 24 Hours of Le Mans endurance race in France.

Ford's global motor sports initiative will include running the Mustang GT3 in the 2024 24 Hours of Le Mans endurance race in France

That’ll make Ford a player — it hopes, a winner — in the world’s highest-profile races, in addition to the company’s longtime presence in NASCAR for North American buyers.

“Off-road racing is one of the cornerstone of Ford’s global performance program,” said Mark Rushbrook, Ford’s global director of performance and motor sports.