Hyundai Motor Company, Hyundai Mobility Japan, and lifestyle content company Culture Convenience Club (CCC) today signed a memorandum of understanding (MOU) to co-create sustainable lifestyle services for the zero-emission-vehicle (ZEV) era.
The partnership aims to further facilitate Hyundai Motor’s efforts to satisfy Japanese customers with zero-emission vehicles and online sales since its re-entry into the market in February 2022. With the accelerated transition to electrification, Hyundai Motor and CCC’s strategic partnership aims to expand the new mobility lifestyle in Japan and beyond to global markets.
“Through this collaboration, we expect to create new opportunities through various endeavours,” said Chang, President and CEO of Hyundai Motor Company. “In particular, CCC, which plans new lifestyles by thoroughly analying customers’ preferences, and Hyundai Motor’s ZEV culture will work together to build a differentiated Hyundai brand image.”
“As a lifestyle content company, CCC has contributed to the creation of diverse lifestyles in Japan. With the current changes in the global environment and the significant changes in people’s life values, the concept of sustainability has begun to penetrate car life as well,” said Takahashi, President and COO of CCC. “This partnership is in line with Hyundai’s vision and values, and we hope to propose a new ZEV lifestyle to our customers, promote their wellness and lead social action for zero emissions on a global scale.”