NEW YORK, July 13, 2023 /PRNewswire/ — The automotive on-board diagnostics (OBD) market size is forecast to increase by USD 35,638.36 million from 2022 to 2027, at a CAGR of 18.29%, according to a recent market study by Technavio. The growth of the market will be driven by the Increase in the adoption of usage-based insurance (UBI) using OBD as a measurement parameter, the Increase in electronic content in vehicles, and Regulations mandating OBD systems. Charts & data tables about market and segment sizes for a historic period of five (2017-2021) years have been covered in this report. Download The Sample Report
Technavio has announced its latest market research report titled Global Automotive On-board Diagnostics (OBD) Market 2023-2027
Technavio has extensively analyzed 15 major vendors, including Autel Intelligent Technology Co., AVL DiTEST GmbH, Bridgestone Corp, Continental AG, General Motors Co, Hearst Communications Inc., Innova Electronics Corp., Intel Corp., iWave Systems Technologies Pvt. Ltd., Marelli Holdings Co. Ltd., Mercedes Benz Group AG, Moj.io Inc., OBD Solutions LLC, Robert Bosch GmbH, Vector Informatik GmbH, Verizon Communications Inc., Zubie Inc., Dashboard Labs Corps., Denso Corp., and HELLA GmbH and Co. KG.
Key Benefits for Industry Players and Stakeholders –
The report offers information on the criticality of vendor inputs, including R&D, CAPEX, and technology.
It also provides detailed analyses of the market’s competitive landscape and vendors’ product offerings.
The report also provides a qualitative and quantitative analysis of vendors to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
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Customer Landscape – Analysis of Price Sensitivity, Adoption Lifecycle, Customer Purchase Basket, Adoption Rates, and Purchase Criteria by Technavio
One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage.
Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which range between LOW and HIGH.
Furthermore, market adoption rates for all regions have been covered.
Get a holistic overview of the Automotive On-board Diagnostics by industry experts to evaluate and develop growth strategies. Download the Sample
Automotive On-board Diagnostics (OBD) Market – market Segmentation
The market is segmented by Product (Allied services and OBD port), Vehicle type (IC engine, and Electric vehicle), and Geography (North America, APAC, Europe, Middle East and Africa, and South America).
The market share growth by the allied services segment will be significant during the forecast period. The industry’s requirement to handle breakdowns with the lowest downtime is the key to maintaining competition in the fleet industry. By using remote diagnostics solutions, this can be significantly achieved. Furthermore, the need to comply with vehicle emission standards is important as these are subject to frequent verifications by authorities of regulatory and pollution control. Remote vehicle diagnostics can inform fleet managers of any deviations in emissions from the fleet, which makes it feasible to organize supervision only when and as needed.
Automotive On-board Diagnostics (OBD) Market – Market Dynamics
Key Driver
The growing range of consumer needs and OEM offerings, including safety, performance, stability, and comfort, are the major factors driving the growth of the automotive on-board diagnostics market. This market has exceeded the development of the automotive industry as traditional mechanical components are inadequate to solve arising automotive challenges. Notable characteristics distinguish products and are largely possible through electronic components. The intensity of software implementation in vehicular systems will increase as the electrification of the automobile becomes inevitable. This will broaden the range of functions and applications of telematics. The increasing adoption of technologies by end-users will increase electronic content in cars and commercial vehicles. Rules and policies insist on the deployment of cutting-edge driver-assistance systems and safety systems in entry-level vehicles, as well as exceptional development in green technology.
Significant Trend
The shift in focus of OBD manufacturers from OBD terminals to software interfaces is an emerging trend influencing market growth. The market is witnessing significant innovations in the field of embedded software to enhance connectivity concepts and user experience of OBD systems. Software developers are exploring cloud platforms and big data analytics to interpret data provided by the OBD systems for greater accuracy. OBD system manufacturers are more inclined toward investing in software that will provide end-to-end solutions for preventive maintenance through the connected car concept. The connected car concept allows the software to extract, analyze, and transmit data from the vehicle’s OBD system to the driver’s server-side endpoints in any format requested, enabling the driver to easily integrate vehicle, accelerometer, and location data into mobile applications.
Major Challenge
Security issues associated with On-board Diagnostics are major challenges hindering the growth. Different embedded systems in the vehicles help in gathering different sets of information about the vehicle. However, there is a security issue associated with devices such as OBD. This device is increasingly gaining popularity and is used by consumers, fleet managers, and insurance companies to access vehicle-related data. However, this device is susceptible to hacking and is, therefore, a security concern for the users. It was found that mostly these devices pass the serial data from a radio interface such as Bluetooth, Wi-Fi, or cellular to the OBD-II port of the car and then to the vehicle’s CAN bus. If the data sent is not protected, the hacker can have control of the device and can send any command that will affect the working mechanism of the vehicle, such as the brakes or safety system, or accelerator, that will endanger the vehicle. For instance, research was conducted by the Department of Transportations’ Volpe Centre to study the influence of aftermarket OBD (OBD-II) devices on cybersecurity, which was found to be significantly low. Therefore, the security concerns associated will impact the market growth.
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What are the key data covered in this Automotive On-board Diagnostics (OBD) Market report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the Automotive On-board Diagnostics (OBD) Market between 2023 and 2027
Precise estimation of the size of the Automotive On-board Diagnostics (OBD) Market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the Automotive On-board Diagnostics (OBD) Market industry across North America, APAC, Europe, Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of Automotive On-board Diagnostics (OBD) Market vendors
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Automotive On-board Diagnostics (OBD) Market Scope |
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Report Coverage |
Details |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 18.29% |
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Market growth 2023-2027 |
USD 35,638.36 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023 (%) |
17.52 |
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Regional analysis |
North America, APAC, Europe, Middle East and Africa, and South America |
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Performing market contribution |
North America at 32% |
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Key countries |
US, China, Japan, Germany, and the UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Autel Intelligent Technology Co., AVL DiTEST GmbH, Bridgestone Corp, Continental AG, General Motors Co, Hearst Communications Inc., Innova Electronics Corp., Intel Corp., iWave Systems Technologies Pvt. Ltd., Marelli Holdings Co. Ltd., Mercedes Benz Group AG, Moj.io Inc., OBD Solutions LLC, Robert Bosch GmbH, Vector Informatik GmbH, Verizon Communications Inc., Zubie Inc., Dashboard Labs Corps., Denso Corp., and HELLA GmbH and Co. KG |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents
1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
Exhibit 06: Executive Summary – Chart on Market Segmentation by Vehicle Type
Exhibit 07: Executive Summary – Chart on Incremental Growth
Exhibit 08: Executive Summary – Data Table on Incremental Growth
Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global automotive on-board diagnostics (OBD) market 2017 – 2021
Exhibit 18: Historic Market Size – Data Table on Global automotive on-board diagnostics (OBD) market 2017 – 2021 ($ million)
4.2 Product Segment Analysis 2017 – 2021
Exhibit 19: Historic Market Size – Product Segment 2017 – 2021 ($ million)
4.3 Vehicle type Segment Analysis 2017 – 2021
Exhibit 20: Historic Market Size – Vehicle type Segment 2017 – 2021 ($ million)
4.4 Geography Segment Analysis 2017 – 2021
Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)
4.5 Country Segment Analysis 2017 – 2021
Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis – Comparison between2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition – Five forces 2022 and 2027
6 Market Segmentation by Product
6.1 Market segments
Exhibit 30: Chart on Product – Market share 2022-2027 (%)
Exhibit 31: Data Table on Product – Market share 2022-2027 (%)
6.2 Comparison by Product
Exhibit 32: Chart on Comparison by Product
Exhibit 33: Data Table on Comparison by Product
6.3 Allied services – Market size and forecast 2022-2027
Exhibit 34: Chart on Allied services – Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Allied services – Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Allied services – Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Allied services – Year-over-year growth 2022-2027 (%)
6.4 OBD port – Market size and forecast 2022-2027
Exhibit 38: Chart on OBD port – Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on OBD port – Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on OBD port – Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on OBD port – Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Product
Exhibit 42: Market opportunity by Product ($ million)
7 Market Segmentation by Vehicle Type
7.1 Market segments
Exhibit 43: Chart on Vehicle Type – Market share 2022-2027 (%)
Exhibit 44: Data Table on Vehicle Type – Market share 2022-2027 (%)
7.2 Comparison by Vehicle Type
Exhibit 45: Chart on Comparison by Vehicle Type
Exhibit 46: Data Table on Comparison by Vehicle Type
7.3 IC engine – Market size and forecast 2022-2027
Exhibit 47: Chart on IC engine – Market size and forecast 2022-2027 ($ million)
Exhibit 48: Data Table on IC engine – Market size and forecast 2022-2027 ($ million)
Exhibit 49: Chart on IC engine – Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on IC engine – Year-over-year growth 2022-2027 (%)
7.4 Electric vehicle – Market size and forecast 2022-2027
Exhibit 51: Chart on Electric vehicle – Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on Electric vehicle – Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on Electric vehicle – Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Electric vehicle – Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Vehicle Type
Exhibit 55: Market opportunity by Vehicle Type ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 57: Chart on Market share by geography 2022-2027 (%)
Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
9.2 Geographic comparison
Exhibit 59: Chart on Geographic comparison
Exhibit 60: Data Table on Geographic comparison
9.3 North America – Market size and forecast 2022-2027
Exhibit 61: Chart on North America – Market size and forecast 2022-2027 ($ million)
Exhibit 62: Data Table on North America – Market size and forecast 2022-2027 ($ million)
Exhibit 63: Chart on North America – Year-over-year growth 2022-2027 (%)
Exhibit 64: Data Table on North America – Year-over-year growth 2022-2027 (%)
9.4 APAC – Market size and forecast 2022-2027
Exhibit 65: Chart on APAC – Market size and forecast 2022-2027 ($ million)
Exhibit 66: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
Exhibit 67: Chart on APAC – Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on APAC – Year-over-year growth 2022-2027 (%)
9.5 Europe – Market size and forecast 2022-2027
Exhibit 69: Chart on Europe – Market size and forecast 2022-2027 ($ million)
Exhibit 70: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
Exhibit 71: Chart on Europe – Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on Europe – Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa – Market size and forecast 2022-2027
Exhibit 73: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
Exhibit 74: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
Exhibit 75: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
9.7 South America – Market size and forecast 2022-2027
Exhibit 77: Chart on South America – Market size and forecast 2022-2027 ($ million)
Exhibit 78: Data Table on South America – Market size and forecast 2022-2027 ($ million)
Exhibit 79: Chart on South America – Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on South America – Year-over-year growth 2022-2027 (%)
9.8 US – Market size and forecast 2022-2027
Exhibit 81: Chart on US – Market size and forecast 2022-2027 ($ million)
Exhibit 82: Data Table on US – Market size and forecast 2022-2027 ($ million)
Exhibit 83: Chart on US – Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on US – Year-over-year growth 2022-2027 (%)
9.9 China – Market size and forecast 2022-2027
Exhibit 85: Chart on China – Market size and forecast 2022-2027 ($ million)
Exhibit 86: Data Table on China – Market size and forecast 2022-2027 ($ million)
Exhibit 87: Chart on China – Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on China – Year-over-year growth 2022-2027 (%)
9.10 Germany – Market size and forecast 2022-2027
Exhibit 89: Chart on Germany – Market size and forecast 2022-2027 ($ million)
Exhibit 90: Data Table on Germany – Market size and forecast 2022-2027 ($ million)
Exhibit 91: Chart on Germany – Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Germany – Year-over-year growth 2022-2027 (%)
9.11 Japan – Market size and forecast 2022-2027
Exhibit 93: Chart on Japan – Market size and forecast 2022-2027 ($ million)
Exhibit 94: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
Exhibit 95: Chart on Japan – Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on Japan – Year-over-year growth 2022-2027 (%)
9.12 UK – Market size and forecast 2022-2027
Exhibit 97: Chart on UK – Market size and forecast 2022-2027 ($ million)
Exhibit 98: Data Table on UK – Market size and forecast 2022-2027 ($ million)
Exhibit 99: Chart on UK – Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on UK – Year-over-year growth 2022-2027 (%)
9.13 Market opportunity by geography
Exhibit 101: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 102: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 104: Overview on factors of disruption
11.4 Industry risks
Exhibit 105: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 106: Vendors covered
12.2 Market positioning of vendors
Exhibit 107: Matrix on vendor position and classification
12.3 Autel Intelligent Technology Co.
Exhibit 108: Autel Intelligent Technology Co. – Overview
Exhibit 109: Autel Intelligent Technology Co. – Product / Service
Exhibit 110: Autel Intelligent Technology Co. – Key offerings
12.4 AVL DiTEST GmbH
Exhibit 111: AVL DiTEST GmbH – Overview
Exhibit 112: AVL DiTEST GmbH – Product / Service
Exhibit 113: AVL DiTEST GmbH – Key offerings
12.5 Bridgestone Corp
Exhibit 114: Bridgestone Corp – Overview
Exhibit 115: Bridgestone Corp – Business segments
Exhibit 116: Bridgestone Corp – Key news
Exhibit 117: Bridgestone Corp – Key offerings
Exhibit 118: Bridgestone Corp – Segment focus
12.6 Continental AG
Exhibit 119: Continental AG – Overview
Exhibit 120: Continental AG – Business segments
Exhibit 121: Continental AG – Key offerings
Exhibit 122: Continental AG – Segment focus
12.7 Dashboard Labs Corps.
Exhibit 123: Dashboard Labs Corps. – Overview
Exhibit 124: Dashboard Labs Corps. – Product / Service
Exhibit 125: Dashboard Labs Corps. – Key offerings
12.8 Denso Corp.
Exhibit 126: Denso Corp. – Overview
Exhibit 127: Denso Corp. – Business segments
Exhibit 128: Denso Corp. – Key news
Exhibit 129: Denso Corp. – Key offerings
Exhibit 130: Denso Corp. – Segment focus
12.9 Hearst Communications Inc.
Exhibit 131: Hearst Communications Inc. – Overview
Exhibit 132: Hearst Communications Inc. – Business segments
Exhibit 133: Hearst Communications Inc. – Key news
Exhibit 134: Hearst Communications Inc. – Key offerings
Exhibit 135: Hearst Communications Inc. – Segment focus
12.10 HELLA GmbH and Co. KG
Exhibit 136: HELLA GmbH and Co. KG – Overview
Exhibit 137: HELLA GmbH and Co. KG – Business segments
Exhibit 138: HELLA GmbH and Co. KG – Key offerings
Exhibit 139: HELLA GmbH and Co. KG – Segment focus
12.11 Innova Electronics Corp.
Exhibit 140: Innova Electronics Corp. – Overview
Exhibit 141: Innova Electronics Corp. – Product / Service
Exhibit 142: Innova Electronics Corp. – Key offerings
12.12 Intel Corp.
Exhibit 143: Intel Corp. – Overview
Exhibit 144: Intel Corp. – Business segments
Exhibit 145: Intel Corp. – Key news
Exhibit 146: Intel Corp. – Key offerings
Exhibit 147: Intel Corp. – Segment focus
12.13 iWave Systems Technologies Pvt. Ltd.
Exhibit 148: iWave Systems Technologies Pvt. Ltd. – Overview
Exhibit 149: iWave Systems Technologies Pvt. Ltd. – Product / Service
Exhibit 150: iWave Systems Technologies Pvt. Ltd. – Key offerings
12.14 Mercedes Benz Group AG
Exhibit 151: Mercedes Benz Group AG – Overview
Exhibit 152: Mercedes Benz Group AG – Business segments
Exhibit 153: Mercedes Benz Group AG – Key offerings
Exhibit 154: Mercedes Benz Group AG – Segment focus
12.15 Moj.io Inc.
Exhibit 155: Moj.io Inc. – Overview
Exhibit 156: Moj.io Inc. – Product / Service
Exhibit 157: Moj.io Inc. – Key offerings
12.16 Robert Bosch GmbH
Exhibit 158: Robert Bosch GmbH – Overview
Exhibit 159: Robert Bosch GmbH – Business segments
Exhibit 160: Robert Bosch GmbH – Key news
Exhibit 161: Robert Bosch GmbH – Key offerings
Exhibit 162: Robert Bosch GmbH – Segment focus
12.17 Zubie Inc.
Exhibit 163: Zubie Inc. – Overview
Exhibit 164: Zubie Inc. – Product / Service
Exhibit 165: Zubie Inc. – Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 166: Inclusions checklist
Exhibit 167: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 168: Currency conversion rates for US$
13.4 Research methodology
Exhibit 169: Research methodology
Exhibit 170: Validation techniques employed for market sizing
Exhibit 171: Information sources
13.5 List of abbreviations
Exhibit 172: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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