2023/07/19
Feel Electric Festival in Covent Garden, London ahead of Formula E race finale
A unique Cherry Blossom Garden is set around the Nissan Formula E lab
Gen3 Race car on display
Race simulators and head-to-head racing
Kabuki street dance performances
City Hall ‘Nissan racing helmet’ Projection
LONDON (Wednesday 19th July 2023) – To celebrate Nissan’s participation in the ABB FIA Formula E World Championship and the highly anticipated final races of the season at London ExCeL, Nissan is bringing a Formula E festival to London’s vibrant Covent Garden. The Nissan ‘Feel Electric Festival’ will transform the area into a Japanese-themed garden with a large display of cherry blossom trees alongside exciting activities for the public to enjoy, including two Japanese Kabuki street performances.
From *10:30am Tuesday 25th until Sunday 30th July, Covent Garden’s East Piazza will open its doors to Nissan’s Feel Electric Festival and its Formula E lab. Step inside for an introduction into the world of Formula E from Nissan’s own race experts. Test your skills on one of the several race car simulators or compete in a head-to-head race using only the power of your brain. There’s also an opportunity to grab a photo with virtual images of both Nissan Formula-E team drivers, Sacha Fenestraz and Norman Nato.
Outside in the stunning Cherry Blossom Garden and alongside one of the incredibly quick Nissan Formula E Gen3 race cars, will be the chance to sample complimentary Sakura (cherry blossom) themed Sushi. This Japanese inspired treat is served to guests in the chill-out zone. Open to the public, these tables can either be booked in advance at https://nissanfeelelectricfestival.co.uk/ or guests can take a chance and just turn up.
On Friday and Saturday night from 8.45pm by the Formula E lab and open for all to see will be a spectacular demonstration of a Kabuki street performance, a theatrical form of Japanese music, dance, and mime with intricate and beautiful costumes.
To further mark the arrival of Nissan Formula E team in the city, Londoners will be able to witness a stunning projection beamed onto the previous City Hall building near Tower Bridge. For one night only on Thursday 27th July, City Hall will be transformed into a Nissan race helmet – a perfect fit for its distinctive shape.
Although nearly sold out, those wishing to see the e-Prix in person when it arrives in London ExCeL centre on 29th/30th July are still able to buy tickets for the fan village from just £20.
-ENDS-
* Opening times of the Formula E activity is as follows:
Tuesday 10:30am – 8:00pmWednesday and Thursday 10:00am – 8:00pmFriday and Saturday 10:00am – 9pmSunday 10:00am – 8:00pm
Press ContactSuziey WalkerBrand, Media and Internal Engagement Manager, NMGTel: (+44) 07814 48166E: susanna.walker@nissan.co.uk
Tamara BetterProduct Communications Section Manager, NMGBTel: (+44) 07589 99016E: tamara.better@nissan.co.uk
David JacksonCommunications Director, NMGBTel: (+44) 07966 878665E: david.jackson@nissan.co.uk
About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania).Nissan aims to become a truly sustainable company, driving towards a cleaner, safer and more inclusive world.
Sustainability is at the core of Nissan’s long-term vision, Ambition 2030. Responding to critical environmental, societal and customer needs, this strategy sets out to deliver electrified models and technological innovation in key markets globally, empowering mobility and beyond. Ambition 2030 supports Nissan’s goal which is to be carbon neutral across the life cycle of its products and operations by 2050. The Nissan AMIEO region, with EV36Zero at its centre, is primed to accelerate the shift to an electrified future.
For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
About Nissan Formula E Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E World Championship, becoming the first and only Japanese manufacturer to enter the series.
In Season 7 (2020/21), Nissan announced its long-term involvement in Formula E and its commitment to the Gen3 era, which will run from Season 9 (2022/23) through to the end of Season 12 (2025/26) of the all-electric racing series.
In April 2022, Nissan acquired the e.dams race team, with the Japanese automaker taking full ownership of its involvement in the ABB FIA Formula E World Championship.
In June 2022, Nissan announced it would supply its Nissan EV powertrain technology to McLaren Racing for the entirety of the Formula E Gen3 era.
For Season 9 of the ABB FIA Formula E World Championship, the Nissan Formula E drivers are Norman Nato and Sacha Fenestraz. This season, the teams are competing with the new Formula E Gen3 car. With more power – up to 350 Kilowatts and 322 kph top speed – the new cars bring yet more excitement to the championship.
Nissan races in Formula E to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify every all-new vehicle offering by the early 2030s in key markets. The Japanese automaker aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers.
Nissan is due to compete in the final races of the season at London ExCeL’s unique indoor-outdoor track on 29th – 30th July.