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New Delhi: Skoda Auto India has declared its new brand strategy, “Let’s Explore”. It comes with a good marketing campaign, “Make every KM count”. This brand philosophy comes with the greater brand strategy that commenced from 2022, unveiling of the Vision 7S design study, and announcement of new logo. The transformation will increase the transformation into a rapidly changing world and customer aspirations grabbed through the new logo and lettering, the company said.
Petr Šolc, Brand Director, Škoda Auto India, said, “The automotive sphere in India and the world is going through a massive transformation. Skoda‘s intention of ‘Make every KM count’ reflects this spirit of our cars and our customers who equate numbers in the odometers not as KMs but as clocking journeys and experiences.”
This new brand philosophy, coined as “Let’s Explore,” has made a global debut across more than 50 markets, with India holding a significant position as a pivotal market for Škoda. Designed specifically to resonate with the modern Indian customer’s mindset and evolving ambitions, the campaign revolves around a customer-centric narrative.
