Tyre maker CEAT has entered into a strategic partnership with Italian company Marangoni, to offer tyre retreading solutions in the country. Through this partnership, CEAT and Marangoni aim to expand their franchisee network.
By combining CEAT’s high-quality tyre casings with Marangoni’s advanced retreading technology, the firms hope to offer customers a solution that offers extended tyre life, superior performance, and cost-effectiveness, the press release stated.
Lakshmi Narayanan B, CMO of CEAT Limited, said, “CEAT and Marangoni have joined hands in a powerful collaboration, aimed at revolutionising the truck and bus tyre industry. By combining CEAT’s Superior truck tyres and cutting-edge casing technology with Marangoni’s high-quality retreading, this collaboration promises superior quality and performance to the customers.”
He further added that beyond profitability, the partnership also emphasises sustainability by extending tyre life through advanced retreading techniques, making a positive impact on the Transport and Logistics industry’s environmental footprint.”
Matthias Leppert, COO, Marangoni Group, said, “Marangoni is looking forward to join forces with CEAT in order to propose a premium retread to Indian customers starting from the high quality CEAT tyre (casing) and Marangoni’s RINGTREAD technology. This will be an important step to improve the competitiveness of Indian transport companies. Based on this experience CEAT and Marangoni intend to explore common opportunities in other markets too.”
Hemant Kaul, CEO, Marangoni South Asia, said, “In a highly demanding CV tyre market, customer needs can be better met by providing an ideal mix of new tyre, retread and service. The association between Marangoni and CEAT is a great combination of two experts getting together to provide enhanced value to our common customer. CEAT’s customers will now have access to Marangoni’s high-quality retreads while Marangoni’s customers who do not already use a CEAT tyre can be attracted to this unique combination.”