Nexa, the premium outlet of Maruti Suzuki now accounts for almost a third of the company’s total sales. Celebrating eight years of Nexa in the country, Maruti Suzuki is aggressively pursuing the brand to grab the Number Two car retailer position in one year or so. The brand is well on its way to cross half a million sales in FY24.
With a portfolio of over half a dozen products and a network of over 460 outlets across 280 cities, Maruti Suzuki has been able to offer upgrade options for millions of its small car buyers to upgrade to.
Speaking on the eighth anniversary of NEXA, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “Conceptualised first in 2015, NEXA’s core philosophy aims at providing unique experiences, along with innovative and intelligent technology through a diverse product portfolio. NEXA’s successful eight years with over 2 million happy customers is a testimony of the trust that our customers have shown us over the years.”
Conceptualised and designed with the philosophy of ‘Create. Inspire’, NEXA offers superior car ownership experiences while offering products that match evolving customer lifestyles, claims the company.
With 8 models in its portfolio, NEXA in its 8th year of operations has a product for every type of customer, claims Maruti Suzuki, with a premium hatchback (Baleno), a mid-size sedan (Ciaz), four SUVs (Grand Vitara, Jimny, Fronx and Ignis), an MPV (XL6) and its flagship model the Invicto – a premium UV. With its extensive model line-up, NEXA is also leading the charge for Maruti Suzuki SUVs with new-age Hybrid technology and AllGrip off-road SUVs.