In the 27-minute Audio Interview, Mr. Russo discusses these questions:
Your chapter of Selling to China is titled “China’s Auto Industry: The Race to a Sustainable Future” … In it, you describe
China’s 4-stage and 40 year journey from industry follower to mobility innovation leader. You’ve been in China for three of
the 4 stages and have watched it grow in that time by more than five times … Can you take us through the 4 stages and
what were your main takeaways?
China is now the leading EV market and Chinese brands are outselling foreign brands in China for the first time. Can you
share with us what you are seeing in China?
In which areas of an automobile — design, engineering, software — do you see Chinese auto companies besting their
Western counterparts?
Within China, is it too late for foreign automakers that were focused on internal combustion engines to make the leap to
electric? You have said that that “foreign carmakers are living in an alternate universe where incrementalism prevails.” How
beholden are American manufacturers here to Detroit?
Have Chinese EV companies benefitted from not being encumbered by a long history of ICE or has their progress in EVs
stemmed from internal vigor or innovative mindsets at the companies.
BYD has a significant lead in the EV market and is now outselling VW in China in overall sales. How does BYD do it?
What parallels, if any, are there between the rise of Japanese automakers in the 1970s and the rise of Chinese EV makers?
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