Deepika Warrier, a seasoned marketing expert, has recently made a significant career move as the head of marketing at Bajaj Auto Ltd. Prior to this, she held the prestigious position of marketing head at Diageo, where she made a remarkable impact during her three-year tenure.
At Diageo, Warrier successfully transformed the company’s portfolio and skillfully guided consumers towards higher-priced offerings with the compelling proposition of ‘drink better, not more.’ Her strategic prowess played a pivotal role in reshaping the company’s image and driving its growth.
Her professional journey began after completing her MBA from IIM-B when she joined Britannia, a well-known Indian brand. Later, she ventured into the agency business, gaining valuable experience at Ogilvy. Following this, she took a short stint at Gillette in Delhi and then moved on to PepsiCo in 2000, where she managed Frito Lays and later transitioned to the beverages division.
Warrier’s time at PepsiCo spanned nearly two decades, where she successfully managed a diverse portfolio of 22 brands, generating an impressive turnover exceeding INR 1000 crore. Her exceptional performance at PepsiCo earned her opportunities to work in global locations such as Mexico and Dubai, solidifying her reputation as a marketing maven.
With a rich experience of over 25 years, including tenures as chief marketing officer and handling profit and loss responsibilities, Warrier possesses a wealth of expertise across various business models, from large-scale operations to start-ups and turnarounds. Her diverse skill set has contributed to her success both in the Indian market and on the international stage.
Now, taking the helm as the head of marketing at Bajaj Auto Ltd, Deepika Warrier is poised to bring her strategic vision and marketing acumen to drive growth and success for the renowned automotive brand.
