TVS Motor Company has unveiled the TVS Raider Super Squad Edition (SSE), a fresh series of motorcycles that takes inspiration from the Marvel Super Hero characters, Black Panther and Iron Man.
The new TVS Raider Super Squad Edition is priced at Rs. 98,919 (ex-showroom- Delhi) and is available across all TVS Motor touchpoints.
From its inception, the TVS Raider has emerged as a digitally native brand, resonating remarkably well with Gen Z customers and garnering an enthusiastic response.
Commenting on the launch, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters and Corporate Brand & Dealer Transformation, said, “The launch of TVS Raider Super Squad Edition with two iconic Marvel characters marks another step in our successful collaboration journey with Marvel. TVS Raider has received an overwhelming response, especially from Gen Z since its launch in 2021. This Offering will further build brand love for TVS Raider.”