Dream Cruise 2023: Classic cars and their fans take over Woodward

Under clear blue skies, classic car lovers are living the dream on Woodward, with the 28th annual Dream Cruise in full swing Saturday from Ferndale to Pontiac.

Here are some of the sights (and sounds) from Metro Detroit’s yearly celebration of car culture, Motown muscle and the region’s rich automotive heritage.

A very low-riding GMC truck rolls at the Woodward Avenue Dream Cruise Saturday.

Long live the 300

The Chrysler 300 ends production this year, but it will live on at the Cruise in the hands of enthusiasts like Mason Vetor.

The 22-year-old brought his wicked-looking, white, heavily modified 2018 300S to the Cruise this year. How wicked? He turned up the wick on the already robust Chrysler Hemi-V8’s 324 horsepower to 600 horses with mods like new headers and intake manifold to feed the beast under the hood. Well, if it had a hood.

Mason Vetor modified and souped up his 2018 Chrysler 300 S to the point there was no room for the hood.

“The intake manifold is so big I had to take the hood off,” said the Shelby Township resident. “It’s a pain to keep the engine clean, but it looks good.”

The mods don’t end at the engine. The Chrysler is lowered on custom gold Gray Star wheels, and the exhaust exits at the rear axles for added volume. Inside, Vetor added a blue “harness bar” for added chassis stiffening and deleted the rear seats. “Rea seats and passengers just add weight to the car.”

Better to blow the doors (and hood) off anything out of a Woodward stoplight.

Catering to car lovers

Pasteiner’s has been a Cruise tradition since before the annual Woodward Dream Cruise became an official event nearly 30 years ago.

Opened in 1987 by Steve Pasteiner, the Birmingham hobby shop has been a favorite of motorheads ever since, and it is a regular stop on the cars ‘n’ coffee circuit every Saturday morning throughout the summer. For the Dream Cruise, the store steps it up a notch with an official Cruise T-shirt and catered hot dogs and other eats for the passing crowd. Its parking lot, of course, is packed on this Dream Cruise Saturday with toys from Dodge Vipers to old Model A Fords to Pastenier’s own creations like the Nomad and Helldorado.

“The Cruise has really evolved over the decades as it’s become more famous,” said Pasteiner, who is also president of Advanced Automotive Technologies and a regular judge of auto concours. “Now it’s much more international in terms of the variety of cars — and the people. I had a couple of customers come in here wearing cowboy hats and jeans — and they were French! Didn’t speak a word of English. The Cruise now attracts people from everywhere.”

Celebrities, too.

Jay Leno makes a stop at Pasteiner's on Woodward in Birmingham during the Dream Cruise on Saturday, Aug. 19, 2023.

Comedian and talk show host Jay Leno popped into Pastenier’s Saturday morning to look around, as has Detroit native and comedian Tim Allen in the past. “But it’s the auto executives who are the true celebrities in my mind,” said Pasteiner. “Like Mark Reuss, Jim Farley, Bob Lutz — they come in and we just talk cars.”

Celebrity aside, Pastenier said the Cruise is special because you can talk with anyone about cars on Woodward, bond with them, and the next thing you know you’re best friends.

“It’s different than, say, a Pebble Beach concours (that took place this week in California),” he said. “People work on their own cars and bring them to the Cruise — at Pebble, the owners have someone else do that for them.”