New Delhi: Maruti Suzuki India Limited (MSIL) celebrates six years of its ARENA retail channel in the country. Offering a new-age and evolved car buying experience, ARENA has touched the lives of over 7.05 million customers through its strong dealership network of 2853 outlets, across 2392 cities.
With the launch of its first showroom in 2017, ARENA has been a pioneer in offering tailor-made, digitised, seamless car buying experiences to its diverse, young, dynamic, trendy and tech savvy customers. Ensuring constant evolution, 24 of the 26 steps in the automotive consumer journey have been digitised to match changing customer needs. This is just one of the many aspects which makes Maruti Suzuki ARENA the most desired vehicle retail network, the company said in a media release.
Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Driven by the idea of offering tailor-made experiences, the ARENA channel has been able to touch the lives of over 7.05 million customers, in just six years. This is a true testament of the customer’s trust and confidence in the channel, encouraging us to meet and exceed their expectations. With 2,853 modern and trendy outlets, offering warm and personalised experiences for its young and dynamic customers. The ARENA channel boasts of an unmatched, seamless and connected car buying experience. In its effort to fulfil ever-evolving customer needs and offer them experiences at par with global benchmarks, the ARENA channel has emerged as the definitive choice for Indian car buyers.”
“With over 29% standalone market share in FY24 till July 2023, Maruti Suzuki ARENA is a clear leader in the Automotive segment. The ARENA portfolio of 9 products, has contributed to 68% of overall Maruti Suzuki sales, posing a strong outlook for the rest of the financial year,” he added.
To celebrate its sixth “ARENAversary”, ARENA will launch a new brand campaign – “Find Your Match”. The campaign has been designed to nurture the thought that customers find not just their cars, but also form relationships with Maruti Suzuki ARENA. “Find Your Match” articulates the thought that Maruti Suzuki ARENA is where every customer begins a cherished journey with their new automobile, the release said.
All ARENA showrooms are designed to offer unique experiences through modern technology, such as car customisation, access to detailed product information and digital exploration though ARENAVerse – a Metaverse platform for the company’s ARENA showroom network, the release added.
