TOKYO — Sony Group and Honda Motor debuted a prototype for the Afeela electric vehicle on Tuesday, seeking to leverage entertainment and services offered through the car into a source of recurring revenue.
The Afeela, produced through a joint venture, is designed to allow drivers and passengers to download music, maps and apps through an onboard display like they would with a smartphone. Vehicle development has entered the final stages, with online orders to begin in 2025. Deliveries will start in North America in spring 2026 and in Japan later that year.