Chicago-headquartered accurate device intelligence platform Fingerprint, which also has a presence in India, Tuesday announced that it has raised $33 million in a Series C funding round led by Nexus Venture Partners.
The financing also saw participation of venture capital firm Uncorrelated Ventures. The fresh infusion brings the company’s total funding to $77 million, it said in a statement.
Fingerprint aids developers in building device identification with flexible APIs capable of identifying fraudsters while ensuring low-friction experiences for trusted users. The platform claims to process almost 100 signals from the browser, device, and network to generate a stable and persistent unique visitor identifier that can be used to understand visitor behavior.
The funding will enable Fingerprint to accelerate adoption within larger enterprise customers, which have been a critical driver of the company’s recent growth. Besides, the company aims to build new tools and capabilities to tackle complex challenges in device identification, the statement added.
“With the gradual death of cookies and proliferation of VPNs, high accuracy device identification has never been more important. Companies battle sophisticated attacks from online fraudsters while needing to ensure their trusted customers have a frictionless experience,” said Dan Pinto, Fingerprint’s co-founder and CEO. “Fingerprint solves this challenge for thousands of companies by enabling accurate device identification and providing additional signals to inform visitor intent without inconveniencing legitimate users.”
Fingerprint claims to have commercially grown 20x over the past three years. Its enterprise customers in India include Tata Digital, Zee5, Junglee, Park+, among others.