Comment: The timing of a new VW logo could not be worse

VW logo

The change is not yet recognizable in the Wolfsburg.

(Photo: AP)

In the middle of a spectacular board conversionSurprising the refinement of the diesel affair and the onset of e-mobility Volkswagen the public with a marketing novelty: The Wolfsburg carmaker wants to change its logo, Details will be submitted later, only this much is clear: For the automaker, changing the signet is a big step.

It was only slightly modified since the Second World War, most recently it received a refresher in 2012. At that time the letters V and W arranged in a circle got a three-dimensional appearance with a shadow.

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