KUALA LUMPUR — Malaysia’s first unicorn, online used-car platform Carsome, has advanced by leaps and bounds since launching in 2015 and is now looking to strategically position itself in a Southeast Asian market it sees as growing to an estimated $270 billion by 2025, CEO Eric Cheng told Nikkei Asia.
Founded by Cheng and Teoh Jiun Ee, currently chief executive of Carsome Academy, the group’s automotive training institute, Carsome occupies a unique position in a country where the regional boom in unicorns — startups valued at more than $1 billion — in places such as Indonesia and Singapore has largely passed it by.