Toyota debuts stripped-down Hilux pickup for emerging markets

SYDNEY — Toyota Motor unveiled a new commercial model of its Hilux pickup truck on Monday, taking aim at emerging markets in Southeast Asia and elsewhere with a price tag up to 20% cheaper than the standard model.

Delivery of the Hilux Champ will begin in Thailand in January. Starting at 459,000 baht ($13,100), the truck features a simplified cargo bed and interior. A concept car was displayed at the Japan Mobility Show in late October.

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