AI is not everything for car chip innovations, NXP tech officer says

TAIPEI — Artificial intelligence alone will not be enough to ensure further innovation in automotive chips, as building cars is not like building an AI chatbot, a senior executive at NXP told Nikkei Asia.

Lars Reger, chief technology officer at the leading European chipmaker, said the car industry’s adoption of more creative electronic features will be relatively slow and evolutionary rather than disruptive. The high security standards for automobiles mean AI chips will not suddenly replace all other automotive chips such as sensors, processors and microcontrollers. Rather, they will be gradually integrated to enhance existing features, Reger said.

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