India Yamaha Motor (IYM) has announced refreshing its motorcycle line-up with exciting updates under the banner of its brand campaign, ‘The Call of the Blue.’ The enhancements include vibrant colour choices and cosmetic upgrades for popular models such as the R15 V4 and the FZ series, featuring the FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.
The R15 V4 model for 2024 stands out with an all-new and bold colour scheme, ‘Vivid Magenta Metallic,’ exclusively available at Yamaha’s upscale Blue Square outlets. Additionally, the existing Racing Blue and Metallic Red shades have undergone cosmetic upgrades, sporting refreshing tones and sportier graphics.
The FZ series for 2024 undergoes a transformative update with new colours to captivate onlookers. The FZ-S FI Ver 4.0 Deluxe introduces an all-new ‘Racing Blue’ shade, while Matte Black replaces the existing Metallic Black colour. Cosmetic enhancements are also applied to the Matte Black and Majesty Red colours, with the entire FZ-S FI Ver 4.0 Deluxe featuring a sleek solid black seat for an added aesthetic touch.
The FZ-S FI Ver 3.0 model now comes in the attractive Matte Grey colour, while the FZ FI debuts a captivating Matte Cyan shade. The FZ-X, joining the vibrant lineup, introduces the strong and rugged Matte Titan colour.
As the new year unfolds, Yamaha aims to boost sales and create stronger connections with young customers nationwide through the introduction of fresh colour schemes and graphic enhancements. The focus is on catering to the preferences of young riders, providing a personalised journey, and inviting enthusiasts to embrace ‘The Call of the Blue.’
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, highlighted the introduction of vibrant colour options and appealing graphics designed to captivate both riders and onlookers. The carefully curated palette, featuring bold and refreshing shades, is expected to enhance consumer delight, promising visually stunning and gratifying experiences for Yamaha enthusiasts in India.
Chihana emphasised that the new colour schemes were introduced based on feedback from young consumers through colour-related surveys. Yamaha is committed to offering a personalised journey to its fans, encouraging more enthusiasts to embrace ‘The Call of the Blue’ for an enhanced biking experience.
Yamaha aims to continue its rich legacy of popular sports bikes with these exciting upgrades, further enriching the overall experience for biking enthusiasts in India.