Volkswagen Group’s Indian arm – Skoda Auto Volkswagen India – recorded its second consecutive year to surpass the 100,000-unit mark in domestic sales volumes in the country, with overall sales of 101,465 units, registering a 4 percent year-on-year growth.
The Group saw over 10,000 cars getting delivered to customers in the month of December 2023 itself, with the locally-manufactured models, including the Skoda Slavia, and Kushaq, and the Volkswagen Taigun and Virtus, built on VW’s MQB-A0-IN platform, being the key contributors to the Group’s overall performance. While Volkswagen sustained its momentum, underpinning the Group’s stable performance, Skoda, on the other hand, consolidated its sales to reinforce a strong foundation for future expansion. The latter clocked 48,755 units in domestic market in CY23.
The marque brands Audi, Porsche, and Lamborghini, within the Volkswagen Group also surged ahead with double-digit growth in CY23, indicating at the market’s appetite for premium mobility. According to Piyush Arora, MD and CEO, Skoda Auto Volkswagen India, “We demonstrated that our determination and commitment to excellence that allowed us to maintain a consistent course in 2023. Our Made-in-India models have become synonymous with world-class quality, robustness, style, driving dynamics and safety. Meanwhile our luxury range continues to perform strongly and create records.
“Powering Ahead in 2024, we are looking at reaching more customers in India and expanding our reach in the international market. Further advancing this goal, Skoda Auto Volkswagen India is strategically placed to support the Group’s ASEAN market strategy. For this, we have launched the Parts Expedition Centre at the Chakan facility in Pune to support locally-manufactured parts supplies for production in Vietnam starting from 2024. These initiatives represent major strides toward expanding our market presence on a broader scale,” Arora said.
“We remain committed to diversifying our offerings with an enhanced mix of Electric (BEV) and ICE models which will be offered to our valued customers via the Group’s over 590 touchpoints across India. This approach ensures that Skoda Auto Volkswagen India continues to drive progress, innovation, and customer satisfaction across all fronts.” he added further.
“The steady growth that we have achieved in 2023 serves as a beacon for our sales and marketing strategy, which is rooted in innovation and customer-centricity. Navigating into 2024, our strategy pivots towards elevating customer experience and reinforcing our extensive portfolio in India. It is rewarding to see our efforts in optimising total cost of ownership attract new customer base for us,” said Christian Cahn von Seelen, Executive Director – Group Sales, Marketing and Digital, Skoda Auto Volkswagen India.