In celebration of its 14th anniversary in India, GS Caltex, a prominent lubricant company, has launched the 3rd edition of the #GaadiKeDoctor campaign. This digital initiative, dedicated to the often-overlooked heroes beneath the hoods and behind the wheel – the vehicle mechanics, is a heartfelt acknowledgment of their indispensable contribution.
Marking February 2 as ‘National Mechanic’s Day,’ GS Caltex India recognizes and honors mechanics for their pivotal role in ensuring the safety and reliability of vehicles. Through a campaign ad film released on digital platforms, GS Caltex emotionally connects with mechanics, portraying them as the ‘Doctors of Vehicles.’ The film pays tribute to their dedication, resilience, and expertise, highlighting their role as architects of reliability, creators of safety, and custodians of memories.
As GS Caltex completes 14 years in India, the campaign serves as an ode to the grease-streaked hands that work tirelessly, the eyes that keenly inspect, and the hearts that beat for the smooth purr of a finely tuned engine. Mechanic’s Day is not just a celebration but a recognition that mechanics deserve, and GS Caltex takes pride in being the pioneer of this movement.
K Madhu Mohan, General Manager – Marketing, GS Caltex India, expressed, “Mechanic’s Day is more than a celebration; it’s the recognition that mechanics deserve, and GS Caltex is proud to be the pioneer of this movement. So, here’s to the grease-streaked hands that work tirelessly, the eyes that keenly inspect, and the hearts that beat for the smooth purr of a finely tuned engine. In every rattle they silence, every engine they revive, they weave a story of reliability, dependability, and trust.”
The campaign film captures scenes of mechanics responding to breakdowns, working tirelessly in dimly lit garages, and swiftly coming to the rescue. Through powerful visuals and testimonials, the film conveys that mechanics are essential partners in ensuring the safety and reliability of every journey, transcending their role as mere service providers.