Disney+ started getting strict about password sharing in Canada last year, and now it’s expanding the restriction to the US. According to The Verge, the streaming service has been sending out emails to its subscribers in the country, notifying them about a change in its terms of service. Its service agreement now states that users may not share their passwords outside of their household “unless otherwise permitted by [their] service tier,” suggesting the arrival of new subscription options in the future.
The Verge says Disney+ told subscribers that they can analyze the use of their account to “determine compliance,” though it didn’t elaborate on how its methods work exactly. “We’re adding limitations on sharing your account outside of your household, and explaining how we may assess your compliance with these limitations,” Disney+ reportedly wrote in its email. In its Service Agreement, the service describes “household” as “the collection of devices associated with [subscribers’] primary personal residence that are used by the individuals who reside therein.” The rule already applies to new subscribers, but old ones have until March 14 to feel its effects.
Disney’s other streaming service, Hulu, also recently announced that it’s clamping down on password sharing outside the subscriber’s “primary personal residence.” It used the same language in its its warning to users, also telling them that their accounts will be analyzed for compliance and that it will start enforcing the new rule on March 14.